linkedin-studio/config/positioning-brief.template.md
Kjell Tore Guttormsen af80150019 feat(linkedin-studio): N23 — positioning-brief-motor (generering + konsum) [skip-docs]
Persistert posisjonering som alle drafts bindes mot. Innplassert i
/linkedin:setup (Step 3g) etter operatør-friksjonskriteriet — setup eier
allerede ${DATA}/profile/ og har menyen; telling forblir 30.

- config/positioning-brief.template.md (NY): fire seksjoner (Who I am ·
  Who this is for · What I hold · How I differ), hver med _Evidence:_-linje.
- setup.md Step 3g: DELEGERER til linkedin-studio:strategy-advisor.
  Brain-konsum-blokken forblir i én kopi (N21-lærdommen), lint-håndhevet.
- strategy-advisor.md: distillasjonen, kildepresedens, anti-flatteri
  (What I hold må bære påstander en leser kan være UENIG i) og
  evidensgulv ([insufficient evidence] framfor plausibel oppfinnelse).
- Distillat, ikke andre profil: briefen REFERERER user-profile.md framfor
  å gjenta den. Operatørens deklarasjon og daterte anker slår maskinens
  inferens; motstrid rapporteres som spenning, aldri stille anvendt.
- Konsum: post/quick/batch + newsletter Step 1 + differentiation-checker
  (scorer originalitet mot How I differ, ikke generisk nyhet).
- Regenerering er operatør-gatet: explicit go + seksjonsvis diff + aldri
  stille overskriving av operatørens egne redigeringer.

Lint: Section 16y, 17 nye ubetingede sjekker (self-test 1 akseptert /
4 underspesifiserte avvist). Floor 251 → 268. Alle ti suiter grønne:
test-runner 270→287/0 · trends 300 · analytics 202 · hooks 191 · brain 134
· editions 72 · render 63 · specifics-bank 45 · tests 35 · contract-gate 33.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01AbwkH8phPsgv9xFd8Qbq7E
2026-07-31 21:01:55 +02:00

2.8 KiB

Positioning Brief

What this file is. A distillate — the second brain's evidence-weighted read of your positioning, written by /linkedin:setup (Step 3g) and consumed by every drafting surface. It answers four questions a draft cannot answer for itself: who is writing, who it is for, what they actually hold, and why it is not interchangeable with the other twenty posts on the topic that week.

What this file is not. It does not restate user-profile.md. That file is your declared identity — name, role, the five expertise areas, the target audience, the ranked goals — filled in by you and authoritative as such. This file is the distilled layer above it: the stance and the difference, inferred from what you have actually published and consolidated into brain/profile.md. When the two disagree, the declared profile and your dated ## Who I am now anchor win, and the inference is the thing that gets corrected. Two files asserting the same fact is how positioning quietly forks.

Editing. This file is yours to edit directly. Regeneration never overwrites it silently: /linkedin:setup shows a diff and asks for an explicit go first.


Who I am

[One or two sentences. The working identity a reader would recognise across your posts — not your job title. Distilled from brain/profile.md Static facts and the operations anchor; grounded in what you have published, not in what you aspire to.]

Evidence: [which consolidated facts or published pieces support this]


Who this is for

[The reader you are actually writing to — the one whose problem your posts solve. Narrower than the declared target audience if the published record says so; say which, and why.]

Evidence: [engagement patterns, recurring commenters, the questions you actually get]


What I hold

[The two to four positions you argue from — the opinions a reader could disagree with. A position that no one could disagree with is a description, not a stance, and does not belong here.]

  1. [Position — stated as a claim, not a topic]
  2. [Position]
  3. [Position]

Evidence: [posts or editions where you took this position explicitly]


How I differ

[Why this account and not the generic account on the same topic. Concrete: the lived material only you have — the named cases, the real numbers, the work you actually did. "More practical" and "more authentic" are not differentiators; the specific thing you can say that a competitor cannot is.]

Evidence: [specifics-bank entries, case studies, frameworks you authored]


Provenance

  • Generated: [YYYY-MM-DD] by /linkedin:setup Step 3g
  • Sources: brain/profile.md (consolidated) · brain/operations.md (anchor) · profile/user-profile.md (declared) · published corpus
  • Operator edits since generation: [none / describe]