Kjell Tore Guttormsen
e38f71f418
Fem grep-lokaliserte gjeldsposter fra STATE FUNN, pluss to anti-erosjons-lints
som gjør to av dem terminale i stedet for gjenoppdaget en gang til.
1. .claude-plugin/plugin.json description — v4.0.0-arvet release-notat med
historiske tellinger («→ 19 agents», «→ 27 commands», «→ 29 commands»)
erstattet av en beskrivelse av hva pluginen ER. Dette er teksten /plugin
viser. Ingen tellinger i teksten: de drifter, og CHANGELOG.md eier historikken.
2. CHANGELOG hadde TO «## [0.6.0]»-overskrifter (2026-07-17 = ekte, 2026-02-07 i
halen). Halens datert om til «## [0.6.0-legacy]». Sjette gangs gjenoppdagelse
— derfor lint, se punkt 6.
3. De-niche: 7 «thought leader»-treff utenfor commands/ rettet — README (mot
kommandoens egen frontmatter-ordlyd), skills/linkedin-networking (2:
FUNN-listen navnga bare :9, men :185 var samme defekt), analytics-interpreter,
analytics-tools-guide, collaborations-guide, linkedin-visual-style.
BEVISST BEHOLDT: de 5 blocklist-linjene, de to negative eksemplene
(opportunity-generation, det ironiske sitatet i video-strategy-guide), og
network-builder:562 — et WebSearch-uttrykk som treffer hvordan ANDRE
merker seg selv, allerede paret med «Creator».
4. Hardkodet «KTG» i generisk operatør-tiltale fjernet. FUNN navnga tre linjer i
language-reviewer; klassen var 21 linjer over 4 agenter, newsletter.md,
edition-state-templaten og specifics-bank sitt renderte NN-kilder.md-artefakt.
BEVISST BEHOLDT som proveniens: CHANGELOG, tests/fixtures/* (de ER KTGs
faktiske redaktørrunde, kalibreringsfasiten), adopter-notatene som ærlig
flagger KTG-interne verktøy (contract-gate, specifics-bank), «KTG
cover-directive» og «answers KTG's question» — attribusjon, ikke tiltale.
5. Step 9 persisterte tre nøkler templaten aldri deklarerte: randsoneGate (N9),
hookForge + personaSweep.deling (N24). Nå deklarert i BÅDE artikkel-shapen og
_doc. Additivt, schemaVersion forblir 1. _doc.hookForge bærer N22-invarianten
videre: en variant har målt lengde / krok-type / kroppsspor og ALDRI en
predikert engagement-score.
6. To nye ubetingede lints (Section 16aa), begge mutasjonstestet mot de FAKTISKE
filene, ikke bare mot self-testen:
- CHANGELOG-dublettvakt (+ in-memory non-vakuitets-self-test som skiller en
ekte dublett fra en bevisst «-legacy»-overskrift)
- Step 9-nøkkeldeklarasjon (shape + _doc)
Mutasjon 1 (gjeninnfør dubletten) → rødt. Mutasjon 2 (fjern hookForge fra
shapen) → rødt. Mutasjon 3 (fjern _doc.randsoneGate, fila fortsatt gyldig
JSON) → rødt. Restaurert → grønt.
Ti suiter grønne: test-runner 300 → 303 (floor 281 → 284) · trends 300 ·
analytics 202 · hooks 191 · brain 134 · editions 72 · render 63 ·
specifics-bank 45 · tests 35 · contract-gate 33.
Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_017vMLTF7J13jJmgqwwJyivt
5.9 KiB
LinkedIn Visual Style Guide
Visual content on LinkedIn follows different rules than Instagram or Twitter. For building authority, text-first content consistently outperforms image-heavy posts. This guide defines when and how to use visuals strategically.
The Text-First Principle
LinkedIn rewards dwell time and conversation, not visual impressions. Pure text posts with strong hooks generate more comments and shares than image posts in the authority niche.
When text-only wins:
- Personal stories and lessons learned
- Hot takes and opinion posts
- Questions and conversation starters
- Short frameworks (3-5 bullet points)
- Posts under 800 characters
When visuals add value:
- Data and statistics that need visualization
- Step-by-step processes (carousel)
- Before/after comparisons
- Screenshots of tools, dashboards, or results
- Diagrams explaining complex relationships
Rule: Default to text-only. Add visuals only when they communicate something text cannot.
Image Specifications
Single Image
- Dimensions: 1200 x 627 pixels (1.91:1 ratio) for feed display
- Square: 1080 x 1080 pixels (works well on mobile)
- Portrait: 1080 x 1350 pixels (4:5 ratio, takes more feed space)
- Maximum file size: 10 MB
- Formats: PNG for graphics/screenshots, JPEG for photos
- Resolution: 72 DPI minimum for web display
Carousel (PDF Upload)
- Slide dimensions: 1080 x 1350 pixels (4:5, recommended) or 1080 x 1080 (1:1)
- File format: PDF (upload as document)
- Maximum slides: 300 pages (optimal: 6-10)
- File size: Under 100 MB
- Font size: Minimum 24pt for body, 36pt+ for headlines (mobile readability)
Video Thumbnail
- Dimensions: 1920 x 1080 pixels (16:9)
- Custom thumbnail: Not natively supported — first frame is used
- Workaround: Design the first frame as your thumbnail
Visual Style Principles
1. Consistency Over Creativity
Pick a visual identity and stick with it. Recognizable content gets more engagement than surprising content.
Define once, use always:
- Primary color: One brand color for headers, accents, highlights
- Secondary color: One complementary color for contrast
- Background: White or very light neutral (high contrast on feed)
- Font family: One sans-serif for readability (Inter, DM Sans, or system fonts)
- Logo/watermark: Small, bottom-right corner, semi-transparent
2. Mobile-First Design
70%+ of LinkedIn consumption happens on mobile. Design for small screens.
Mobile rules:
- Text must be readable without zooming
- Minimum 24pt font for body text on slides
- Maximum 5-7 lines of text per carousel slide
- High contrast (dark text on light background)
- No fine details that disappear on small screens
3. Clean Over Busy
LinkedIn users scroll fast. Your visual has 1-2 seconds to communicate its value.
Design principles:
- One idea per visual
- Maximum 3 colors per graphic
- Generous whitespace (40%+ of the area)
- No decorative elements that don't add meaning
- Left-aligned text (easier to scan)
When to Use Each Visual Format
No Image (Text-Only Post)
Best for: Authority content, stories, opinions, quick tips Engagement pattern: Highest comment rates, strong for dwell time Use when: The value is in the words, not in showing something
Single Image
Best for: Screenshots, data charts, diagrams, quote graphics Engagement pattern: Good for shares, moderate comments Use when: You need to show evidence, results, or a visual concept
Avoid: Stock photos, generic motivational images, selfies (unless story-relevant)
Carousel (PDF Document)
Best for: Frameworks, how-to guides, listicles, comparisons, stories
Engagement pattern: Top-performing organic format (~7%; see references/algorithm-signals-reference.md), excellent dwell time
Use when: Content has 5+ distinct points that benefit from visual separation
Design pattern per slide:
| Slide | Content | Design |
|---|---|---|
| 1 | Hook + promise | Bold headline, minimal text, brand colors |
| 2-8 | One point per slide | Header + 3-5 lines + visual element |
| 9 | Summary/recap | Key takeaways in bullets |
| 10 | CTA | Follow, save, share, comment prompt |
Video
Best for: Demonstrations, personal messages, tutorials, behind-the-scenes Engagement pattern: High reach but lower comment rates than text Use when: Showing is fundamentally better than telling
Infographic
Best for: Data-heavy content, process flows, comparison matrices Engagement pattern: High save and share rates Use when: Complex information needs visual organization
Image Decision Framework
Before adding a visual, ask:
- Does this need to be seen, not just read? If no → text-only
- Does the visual add information the text doesn't? If no → text-only
- Would someone save this image for reference? If yes → carousel or infographic
- Am I adding an image just because "posts with images get more engagement"? → Stop. That's a myth for authority content
Tools by Skill Level
| Level | Tool | Best For | Cost |
|---|---|---|---|
| Beginner | Canva | Carousels, simple graphics | Free/$13/mo |
| Beginner | PowerPoint/Google Slides | Carousels (export as PDF) | Free |
| Intermediate | Figma | Custom graphics, consistent templates | Free/$15/mo |
| Advanced | Adobe Illustrator | Complex infographics | $23/mo |
Recommendation for creators: Canva or Figma with 2-3 reusable templates. Don't spend time on custom designs for every post.
Brand Consistency Checklist
When creating visuals, verify:
- Colors match your defined palette (max 3 colors)
- Font is consistent across all slides/graphics
- Text is readable on mobile without zooming (24pt+ body)
- Background is clean and high-contrast
- No stock photos or generic clip art
- Watermark/logo is subtle, not distracting
- Visual adds information that text alone cannot convey