Kjell Tore Guttormsen
21919dad5f
Step 18 (fasit S17): merged commands/collab.md + commands/speaking.md into a single commands/outreach.md covering both tracks under one outreach/pitch paradigm. Structural twins: same outreach/pitch flow (readiness → identify → score → format/abstract → outreach by temperature → production/portfolio → engagement-pod warning → pipeline tracker → network/progression → results dashboard) with track-specific detail at each step. Capability checklist: every function of both predecessors preserved: - Collab: 5-item readiness, partner search + 25-pt rubric, 12 formats across 4 maturity tiers, cold/warm/established outreach, DM amplification protocol, 5-phase co-creation workflow, shared drafting ground rules, pipeline board, health signals, Inner Circle tiers, long-term partnership framework. - Speaking: 100-pt readiness scorecard, event/CFP search + research template, Nordic/European tech conference calendar, 4 talk abstract templates, speaker positioning content calendar, demo reel strategy, speaker bio variants (50/100/200 words), CFP cover note + organizer outreach (cold/warm), post-speaking follow-up sequence, pipeline tracker, progression ladder (4 levels). - Both: engagement-pod warning (post-Mar-2025), quarterly results dashboard with both tracks. Removed commands/collab.md, commands/speaking.md. Reconciled all 16 route-refs across plugin (collab 8, speaking 8): - commands/linkedin.md: table row, priority list (items 16-17 → 16), routing rules (lines 177-178 → one rule), removed 'outreach' keyword from network-builder agent suggestion (now belongs to /linkedin:outreach). - skills/linkedin-thought-leadership/SKILL.md: pillar table + all-commands table (lines 30, 140, 142). - skills/linkedin-networking/SKILL.md: commands table (lines 29-30). - CLAUDE.md: commands table (lines 63-64). - README.md: feature bullet (line 68), commands table (lines 168-169), skills pillar table (line 289), ToS table (line 514). Verify: corrected predicate (test ! -f X && test ! -f Y && ! grep -rqn) exit 0. Literal Verify (plan.md:681) exit 1 due to the same exit-inversion bug observed at Step 16/17 — logged for plan-pass at Step 21. Manifest audit PASS: commands/outreach.md present; [Ss]peaking 40 hits; min_file_count=1 satisfied; forbidden/bash checks vacuous. Net commands/: 26 → 25 (matches plan). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
202 lines
6.5 KiB
Markdown
202 lines
6.5 KiB
Markdown
---
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name: linkedin-networking
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description: |
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LinkedIn networking, engagement strategy, speaking opportunities, collaborations, and
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strategic commenting. Covers relationship building, the 5x5x5 pre-posting method,
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first-hour engagement tactics, collaboration formats, and speaking pipeline management.
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This skill should be used when the user wants to build their network, find speaking opportunities, collaborate
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with other thought leaders, improve their commenting strategy, or optimize their
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engagement routine.
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Triggers on: "speaking opportunities", "conference speaking", "collaboration", "co-author",
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"build my network", "networking strategy", "commenting strategy", "5x5x5", "engagement routine",
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"connection request", "find collaboration partners", "content partnership", "call for speakers",
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"CFP", "talk proposal", "first hour", "pre-posting engagement", "LinkedIn DM", "outreach message",
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"message someone on LinkedIn", "reach out to", "weekly content prep".
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---
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## Networking Domain
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This skill covers everything related to building relationships on LinkedIn -- strategic engagement, collaborations, speaking opportunities, and network growth.
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---
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## Commands
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| Command | Purpose | When to Use |
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|---------|---------|-------------|
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| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking | Finding and landing talks; co-creating with other leaders; running CFP/partner pitches |
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## Agents
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| Agent | Model | Responsibility |
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|-------|-------|----------------|
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| `network-builder` | Sonnet | Strategic networking + outreach |
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| `engagement-coach` | Haiku | 5x5x5 + first-hour tactics |
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| `comment-strategist` | Sonnet | CEA commenting + target selection |
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---
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## Strategic Engagement Framework
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Engagement isn't what you do after posting -- it's what enables successful posting.
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### The 5x5x5 Pre-Posting Method
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**15-20 minutes BEFORE you post:**
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1. Identify 5 people whose audiences overlap with yours
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2. Find their recent posts (last 24 hours)
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3. Write 5 thoughtful comments (15+ words each)
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**Why this works:**
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- Primes these people to see your post in feed
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- Warm start vs cold start posting
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- Algorithmic favor from recent activity
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### The First-Hour Battle Plan
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**Pre-Post (15 minutes before):**
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- Complete 5x5x5 method
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- Post when target audience is active
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**0-15 minutes after posting:**
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- Respond within 5 minutes to first comments
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- Add value in responses (not just "thanks")
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**15-60 minutes after posting:**
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- Continue responding to all comments
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- Ask follow-up questions to deepen conversation
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**What 15+ engagements in first hour looks like:**
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- 8-10 thoughtful comments
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- 3-5 shares
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- 2-3 profile visits with connection requests
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- This triggers algorithmic acceleration
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For comprehensive engagement tactics, see `references/linkedin-growth-playbook-2025-2026.md`.
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---
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## Commenting Strategy (CEA Method)
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### The CEA Framework
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**C**onnect -- **E**xpand -- **A**sk
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1. **Connect** to the original post's point (show you read it)
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2. **Expand** with your own experience or insight (add value)
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3. **Ask** a follow-up question (invite dialogue)
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### Comment Quality Tiers
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| Tier | Length | Value | Example |
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|------|--------|-------|---------|
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| Low | <10 words | None | "Great post!" |
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| Medium | 10-30 words | Some | "Good point about X. I've seen this too." |
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| High | 30-80 words | High | CEA framework with original insight |
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| Premium | 80+ words | Very high | Mini-essay that adds significant value |
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**Target:** 80% High/Premium tier comments.
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### Who to Comment On
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1. **Peers** -- Same follower range, same niche (mutual benefit)
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2. **Aspirational** -- 2-5x your followers (visibility play)
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3. **Rising stars** -- Growing fast in your niche (early relationships)
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4. **Content you genuinely care about** -- Authenticity above all
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---
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## Strategic Collaborations
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Collaboration accelerates growth most in the 5,000-25,000 follower range.
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**Minimum thresholds:**
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- 1,000+ followers
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- 3+ months consistent posting
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- Clear expertise area
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### Collaboration Formats
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| Format | Effort | Impact | Best For |
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|--------|--------|--------|----------|
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| Cross-commenting | Low | Medium | Starting relationships |
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| Co-authored post | Medium | High | Shared audience growth |
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| Live event/panel | High | Very high | Authority positioning |
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| Interview series | Medium | High | Content + networking |
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| Content swap | Low | Medium | Testing partnerships |
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For collaboration strategies, see `references/collaborations-guide.md`.
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---
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## Speaking Opportunity Pipeline
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### Speaker Readiness Assessment
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Before pursuing speaking, ensure:
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- Established expertise (3+ months posting)
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- At least 2-3 signature topics
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- Strong speaker bio and headshot
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- Talk abstracts ready
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### Pipeline Stages
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1. **Discovery** -- Find conferences and CFPs in your niche
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2. **Positioning** -- Create speaker-specific LinkedIn content
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3. **Outreach** -- Submit proposals and build organizer relationships
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4. **Preparation** -- Content development and rehearsal
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5. **Amplification** -- Pre-event and post-event LinkedIn content
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6. **Follow-up** -- Convert speaking into ongoing opportunities
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---
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## Network Building Strategy
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### Connection Request Framework
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**Cold outreach template:**
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1. Reference their specific content (shows genuine interest)
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2. State what you have in common
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3. Be specific about why you want to connect
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4. Keep under 300 characters
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### Weekly Networking Routine
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| Day | Activity | Time |
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|-----|----------|------|
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| Daily | 5x5x5 pre-post engagement | 15-20 min |
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| Mon/Wed/Fri | Comment on 5 new connections' posts | 10 min |
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| Tuesday | Send 3-5 targeted connection requests | 10 min |
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| Thursday | DM 2-3 existing connections with value | 10 min |
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| Weekly | Review and plan next week's targets | 15 min |
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---
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## Common Patterns
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**User: "How do I get invited to speak?"**
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1. Assess speaker readiness
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2. Search for relevant conferences/CFPs
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3. Create speaker positioning content
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4. Generate talk abstracts and bio
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5. Build outreach templates
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**User: "I want to collaborate with other thought leaders"**
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1. Identify potential partners with scoring
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2. Suggest appropriate format for relationship stage
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3. Generate outreach messages
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4. Plan joint content
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---
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## Reference Files
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| File | When to Read |
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|------|--------------|
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| `references/collaborations-guide.md` | Partnership strategy |
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| `references/linkedin-growth-playbook-2025-2026.md` | Engagement deep-dive |
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| `references/engagement-frameworks.md` | Engagement mechanics |
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| `references/first-comment-strategy.md` | First comment optimization |
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| `references/opportunity-generation.md` | Opportunity pipeline |
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