refactor(linkedin): absorb authority into strategy + profile canon (S18)
- commands/strategy.md: extend frontmatter with authority triggers; insert Step 3.6 Authority Building (signature content map, greatest hits, derivative planning, content + network signals, action plan, monthly scorecard); add algorithm-signals-reference.md to Reference Files. - commands/audit.md: Step 5.5 trajectory-review and Step 7 report-block trajectory section now route to /linkedin:strategy (the canon); Step 6 profile-alignment routes to /linkedin:profile (the canon); drop trajectory-strategy-adjustments.md + algorithm-signals-reference.md from loaded references (canons own them). - commands/analyze.md: 'If Profile-Content Mismatch' subsection routes to /linkedin:profile for the per-section checklist; quick-triage list kept. - commands/authority.md: removed (absorbed by strategy.md). - commands/linkedin.md: drop authority table row, merge 'Build authority' into AskUser item #10 (Growth strategy & authority), renumber 14-23 to 13-22, broaden strategy routing trigger keywords, drop standalone authority routing rule. - skills/linkedin-strategy/SKILL.md, skills/linkedin-thought-leadership/SKILL.md, CLAUDE.md, README.md: drop /linkedin:authority rows; widen /linkedin:strategy descriptions to reflect new scope. Verification: - Literal Verify (plan.md:704) exits 1 (expected inversion). - Corrected predicate (test ! -f && ! grep -rqn …) exits 0 — clean. - Manifest: commands/strategy.md present; [Aa]uthority match count = 24. - Hooks: python3 hooks/scripts/compile-hooks.py --check → clean. - Command count: 25 → 24. - End-to-end Verification §849 (templates|publish|authority|collab|speaking) grep across commands/ agents/ skills/ hooks/ README.md CLAUDE.md → empty. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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@ -1,13 +1,19 @@
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---
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name: linkedin:strategy
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description: |
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LinkedIn growth strategy based on your current follower level. Provides phase-specific
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guidance from foundation building (0-1K) through authority establishment (10K+).
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Use when the user wants a growth plan, asks about strategy, or wants to understand
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LinkedIn growth strategy + authority building based on your current follower level.
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Phase-specific guidance from foundation (0-1K) through authority establishment (10K+),
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with trajectory-aware adjustments and signature-content compounding for Phase 2+.
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Use when the user wants a growth plan, wants to build authority, or wants to understand
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what to focus on at their level. Triggers on: "linkedin strategy", "growth plan",
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"how to grow on linkedin", "what should I focus on", "linkedin roadmap".
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"how to grow on linkedin", "what should I focus on", "linkedin roadmap",
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"build authority", "authority building", "signature content", "greatest hits",
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"linkedin authority", "my best content".
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allowed-tools:
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- Read
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- Glob
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- Grep
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- WebFetch
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- AskUserQuestion
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---
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@ -277,6 +283,141 @@ Also include the phase-specific primary lever from the Phase-Specific Trajectory
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**If no milestone data:** Skip this step. Note: "Trajectory adjustments require follower tracking. Set `follower_count` in state file to enable."
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## Step 3.6: Authority Building (Phase 2+)
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Once the user is in Phase 2 (3,000+) the growth lever shifts from finding-what-works to compounding-what-works. Authority building is how a Phase 2/3 creator turns scattered hits into a coherent signature body of work.
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**Skip this section in Phase 0–1.** The signal there is consistency + voice discovery, not compounding. Reference it once they cross 3K.
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For the canonical profile-alignment audit (headline/About/Experience/Featured/Skills against post topics), run `/linkedin:profile` — the 360Brew checker is the single source. This section covers the content + network side of authority.
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### Identify Signature Content
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Ask the user to identify their top-performing posts (or read analytics from `${CLAUDE_PLUGIN_ROOT}/assets/analytics/`).
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**Signature content criteria:**
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- High saves (people bookmarking = authority signal)
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- Quality comments from target audience
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- Profile visits generated
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- Shares/reposts by others
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- Content the user is most proud of
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Categorize signature content per pillar:
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```
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Your Signature Content Map:
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Pillar 1: [expertise area]
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★ "[Post hook]" — [metrics] — [why it worked]
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★ "[Post hook]" — [metrics] — [why it worked]
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Pillar 2: [expertise area]
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★ "[Post hook]" — [metrics] — [why it worked]
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[Continue for all pillars]
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Missing: [Pillars with no signature content yet]
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```
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### Greatest Hits Schedule
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Create a strategic repost/refresh schedule:
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```
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Greatest Hits Calendar (Monthly):
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Week 1: Fresh content
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Week 2: Refresh "[best post]" with new angle
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Week 3: Fresh content
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Week 4: Refresh "[second best post]" with updated data
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Rules:
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- Minimum 60 days between original and refresh
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- Always add new insight or updated data
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- Change the hook (same core message)
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- Reference the original: "I wrote about X last month. Since then..."
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```
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### Derivative Content Planning
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For each piece of signature content, suggest derivatives:
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```
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Derivative Content Map:
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Original: "[Signature post]"
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├── Carousel: Deep-dive into the framework
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├── Article: Long-form with case studies
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├── Series: 3-post series expanding each point
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├── Video: 90-second explanation
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└── Newsletter: Comprehensive guide
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```
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Use AskUserQuestion to pick which derivatives to create.
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### Authority Signals Audit (Content + Network)
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**Profile signals:** delegated to `/linkedin:profile` (canonical 360Brew audit).
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**Content authority:**
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- [ ] Consistent posting in expertise areas
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- [ ] Building on previous posts (referencing own work)
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- [ ] Attracting expert-level comments
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- [ ] Being shared by others in the field
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- [ ] Growing follower base of target audience
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**Network authority:**
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- [ ] Connected with key people in niche
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- [ ] Engaging with other thought leaders
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- [ ] Tagged or mentioned by others
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- [ ] Invited to contribute/speak
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### Authority Building Action Plan
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Present prioritized actions horizoned by impact:
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```
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Authority Building Action Plan:
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Immediate (This Week):
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1. [Highest-impact action]
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2. [Quick win]
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Short-term (This Month):
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3. [Build on signature content]
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4. [Network expansion]
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Medium-term (This Quarter):
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5. [Content series or deep-dive]
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6. [Collaboration opportunity]
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Long-term (6 Months):
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7. [Thought leadership milestone]
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8. [Platform expansion]
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```
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### Monthly Authority Scorecard
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Suggest tracking these monthly:
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```
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Authority Scorecard: [Month]
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Content Impact:
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- Posts with 100+ saves: [count]
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- Expert comments received: [count]
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- Profile visits from content: [count]
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Network Growth:
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- New connections in target niche: [count]
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- Mentions/tags by others: [count]
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- Collaboration invitations: [count]
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Milestone Progress:
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- [Next follower milestone]: [current] / [target]
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- [Content goal]: [progress]
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```
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## Step 4: Address Common Stall Points
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Based on where they're stuck:
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@ -375,6 +516,7 @@ Remind them of the long-term view:
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- `references/growth-roadmaps.md` - Detailed phase roadmaps
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- `references/linkedin-growth-playbook-2025-2026.md` - Comprehensive tactics
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- `references/trajectory-strategy-adjustments.md` - Trajectory-based strategy adjustments
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- `references/algorithm-signals-reference.md` - 360Brew signals (authority audit)
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- `references/collaborations-guide.md` - Partnership strategies
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- `references/opportunity-generation.md` - Business development
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- `references/newsletter-strategy-guide.md` - For 5K+ followers
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