refactor(linkedin): absorb authority into strategy + profile canon (S18)

- commands/strategy.md: extend frontmatter with authority triggers; insert
  Step 3.6 Authority Building (signature content map, greatest hits, derivative
  planning, content + network signals, action plan, monthly scorecard); add
  algorithm-signals-reference.md to Reference Files.
- commands/audit.md: Step 5.5 trajectory-review and Step 7 report-block
  trajectory section now route to /linkedin:strategy (the canon); Step 6
  profile-alignment routes to /linkedin:profile (the canon); drop
  trajectory-strategy-adjustments.md + algorithm-signals-reference.md from
  loaded references (canons own them).
- commands/analyze.md: 'If Profile-Content Mismatch' subsection routes to
  /linkedin:profile for the per-section checklist; quick-triage list kept.
- commands/authority.md: removed (absorbed by strategy.md).
- commands/linkedin.md: drop authority table row, merge 'Build authority'
  into AskUser item #10 (Growth strategy & authority), renumber 14-23 to
  13-22, broaden strategy routing trigger keywords, drop standalone
  authority routing rule.
- skills/linkedin-strategy/SKILL.md, skills/linkedin-thought-leadership/SKILL.md,
  CLAUDE.md, README.md: drop /linkedin:authority rows; widen /linkedin:strategy
  descriptions to reflect new scope.

Verification:
- Literal Verify (plan.md:704) exits 1 (expected inversion).
- Corrected predicate (test ! -f && ! grep -rqn …) exits 0 — clean.
- Manifest: commands/strategy.md present; [Aa]uthority match count = 24.
- Hooks: python3 hooks/scripts/compile-hooks.py --check → clean.
- Command count: 25 → 24.
- End-to-end Verification §849 (templates|publish|authority|collab|speaking)
  grep across commands/ agents/ skills/ hooks/ README.md CLAUDE.md → empty.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
This commit is contained in:
Kjell Tore Guttormsen 2026-05-28 06:01:43 +02:00
commit 0b44f219b6
9 changed files with 184 additions and 238 deletions

View file

@ -1,13 +1,19 @@
---
name: linkedin:strategy
description: |
LinkedIn growth strategy based on your current follower level. Provides phase-specific
guidance from foundation building (0-1K) through authority establishment (10K+).
Use when the user wants a growth plan, asks about strategy, or wants to understand
LinkedIn growth strategy + authority building based on your current follower level.
Phase-specific guidance from foundation (0-1K) through authority establishment (10K+),
with trajectory-aware adjustments and signature-content compounding for Phase 2+.
Use when the user wants a growth plan, wants to build authority, or wants to understand
what to focus on at their level. Triggers on: "linkedin strategy", "growth plan",
"how to grow on linkedin", "what should I focus on", "linkedin roadmap".
"how to grow on linkedin", "what should I focus on", "linkedin roadmap",
"build authority", "authority building", "signature content", "greatest hits",
"linkedin authority", "my best content".
allowed-tools:
- Read
- Glob
- Grep
- WebFetch
- AskUserQuestion
---
@ -277,6 +283,141 @@ Also include the phase-specific primary lever from the Phase-Specific Trajectory
**If no milestone data:** Skip this step. Note: "Trajectory adjustments require follower tracking. Set `follower_count` in state file to enable."
## Step 3.6: Authority Building (Phase 2+)
Once the user is in Phase 2 (3,000+) the growth lever shifts from finding-what-works to compounding-what-works. Authority building is how a Phase 2/3 creator turns scattered hits into a coherent signature body of work.
**Skip this section in Phase 01.** The signal there is consistency + voice discovery, not compounding. Reference it once they cross 3K.
For the canonical profile-alignment audit (headline/About/Experience/Featured/Skills against post topics), run `/linkedin:profile` — the 360Brew checker is the single source. This section covers the content + network side of authority.
### Identify Signature Content
Ask the user to identify their top-performing posts (or read analytics from `${CLAUDE_PLUGIN_ROOT}/assets/analytics/`).
**Signature content criteria:**
- High saves (people bookmarking = authority signal)
- Quality comments from target audience
- Profile visits generated
- Shares/reposts by others
- Content the user is most proud of
Categorize signature content per pillar:
```
Your Signature Content Map:
Pillar 1: [expertise area]
★ "[Post hook]" — [metrics] — [why it worked]
★ "[Post hook]" — [metrics] — [why it worked]
Pillar 2: [expertise area]
★ "[Post hook]" — [metrics] — [why it worked]
[Continue for all pillars]
Missing: [Pillars with no signature content yet]
```
### Greatest Hits Schedule
Create a strategic repost/refresh schedule:
```
Greatest Hits Calendar (Monthly):
Week 1: Fresh content
Week 2: Refresh "[best post]" with new angle
Week 3: Fresh content
Week 4: Refresh "[second best post]" with updated data
Rules:
- Minimum 60 days between original and refresh
- Always add new insight or updated data
- Change the hook (same core message)
- Reference the original: "I wrote about X last month. Since then..."
```
### Derivative Content Planning
For each piece of signature content, suggest derivatives:
```
Derivative Content Map:
Original: "[Signature post]"
├── Carousel: Deep-dive into the framework
├── Article: Long-form with case studies
├── Series: 3-post series expanding each point
├── Video: 90-second explanation
└── Newsletter: Comprehensive guide
```
Use AskUserQuestion to pick which derivatives to create.
### Authority Signals Audit (Content + Network)
**Profile signals:** delegated to `/linkedin:profile` (canonical 360Brew audit).
**Content authority:**
- [ ] Consistent posting in expertise areas
- [ ] Building on previous posts (referencing own work)
- [ ] Attracting expert-level comments
- [ ] Being shared by others in the field
- [ ] Growing follower base of target audience
**Network authority:**
- [ ] Connected with key people in niche
- [ ] Engaging with other thought leaders
- [ ] Tagged or mentioned by others
- [ ] Invited to contribute/speak
### Authority Building Action Plan
Present prioritized actions horizoned by impact:
```
Authority Building Action Plan:
Immediate (This Week):
1. [Highest-impact action]
2. [Quick win]
Short-term (This Month):
3. [Build on signature content]
4. [Network expansion]
Medium-term (This Quarter):
5. [Content series or deep-dive]
6. [Collaboration opportunity]
Long-term (6 Months):
7. [Thought leadership milestone]
8. [Platform expansion]
```
### Monthly Authority Scorecard
Suggest tracking these monthly:
```
Authority Scorecard: [Month]
Content Impact:
- Posts with 100+ saves: [count]
- Expert comments received: [count]
- Profile visits from content: [count]
Network Growth:
- New connections in target niche: [count]
- Mentions/tags by others: [count]
- Collaboration invitations: [count]
Milestone Progress:
- [Next follower milestone]: [current] / [target]
- [Content goal]: [progress]
```
## Step 4: Address Common Stall Points
Based on where they're stuck:
@ -375,6 +516,7 @@ Remind them of the long-term view:
- `references/growth-roadmaps.md` - Detailed phase roadmaps
- `references/linkedin-growth-playbook-2025-2026.md` - Comprehensive tactics
- `references/trajectory-strategy-adjustments.md` - Trajectory-based strategy adjustments
- `references/algorithm-signals-reference.md` - 360Brew signals (authority audit)
- `references/collaborations-guide.md` - Partnership strategies
- `references/opportunity-generation.md` - Business development
- `references/newsletter-strategy-guide.md` - For 5K+ followers