refactor(linkedin): absorb authority into strategy + profile canon (S18)
- commands/strategy.md: extend frontmatter with authority triggers; insert Step 3.6 Authority Building (signature content map, greatest hits, derivative planning, content + network signals, action plan, monthly scorecard); add algorithm-signals-reference.md to Reference Files. - commands/audit.md: Step 5.5 trajectory-review and Step 7 report-block trajectory section now route to /linkedin:strategy (the canon); Step 6 profile-alignment routes to /linkedin:profile (the canon); drop trajectory-strategy-adjustments.md + algorithm-signals-reference.md from loaded references (canons own them). - commands/analyze.md: 'If Profile-Content Mismatch' subsection routes to /linkedin:profile for the per-section checklist; quick-triage list kept. - commands/authority.md: removed (absorbed by strategy.md). - commands/linkedin.md: drop authority table row, merge 'Build authority' into AskUser item #10 (Growth strategy & authority), renumber 14-23 to 13-22, broaden strategy routing trigger keywords, drop standalone authority routing rule. - skills/linkedin-strategy/SKILL.md, skills/linkedin-thought-leadership/SKILL.md, CLAUDE.md, README.md: drop /linkedin:authority rows; widen /linkedin:strategy descriptions to reflect new scope. Verification: - Literal Verify (plan.md:704) exits 1 (expected inversion). - Corrected predicate (test ! -f && ! grep -rqn …) exits 0 — clean. - Manifest: commands/strategy.md present; [Aa]uthority match count = 24. - Hooks: python3 hooks/scripts/compile-hooks.py --check → clean. - Command count: 25 → 24. - End-to-end Verification §849 (templates|publish|authority|collab|speaking) grep across commands/ agents/ skills/ hooks/ README.md CLAUDE.md → empty. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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@ -56,8 +56,7 @@ All content commands (post, quick, react, pipeline, first-post, video, multiplat
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| `/linkedin:import` | Import CSV export → structured JSON |
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| `/linkedin:import` | Import CSV export → structured JSON |
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| `/linkedin:report` | Generate weekly performance report |
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| `/linkedin:report` | Generate weekly performance report |
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| `/linkedin:ab-test` | Design and manage A/B content tests |
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| `/linkedin:ab-test` | Design and manage A/B content tests |
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| `/linkedin:strategy` | Growth strategy planning |
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| `/linkedin:strategy` | Growth strategy + authority building (phase guidance, trajectory, signature content compounding) |
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| `/linkedin:authority` | Systematic authority building |
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| `/linkedin:competitive` | Competitive analysis of niche |
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| `/linkedin:competitive` | Competitive analysis of niche |
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| `/linkedin:monetize` | Monetization strategy and funnels |
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| `/linkedin:monetize` | Monetization strategy and funnels |
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| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking opportunities |
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| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking opportunities |
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@ -162,8 +162,7 @@ All 26 commands use colon notation: `/linkedin:post`, `/linkedin:quick`, etc.
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| Command | Description |
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| Command | Description |
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|---------|-------------|
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|---------|-------------|
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| `/linkedin:strategy` | Growth strategy planning based on your follower level. Phase-specific guidance from foundation (0-1K) through authority (10K+). |
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| `/linkedin:strategy` | Growth strategy + authority building. Phase-specific guidance from foundation (0-1K) through authority establishment (10K+), trajectory-aware adjustments, and signature-content compounding for Phase 2+. The single growth/authority entry point — `/linkedin:profile` owns 360Brew alignment. |
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| `/linkedin:authority` | Systematic authority building. Tracks cited/shared posts, identifies signature content, builds repost schedules, and monitors growing influence. |
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| `/linkedin:monetize` | Monetization strategy with scored readiness assessment, stage-specific action plans, lead magnet blueprints, DM conversion workflows, and revenue dashboards. |
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| `/linkedin:monetize` | Monetization strategy with scored readiness assessment, stage-specific action plans, lead magnet blueprints, DM conversion workflows, and revenue dashboards. |
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| `/linkedin:outreach` | Outreach orchestrator covering both collaborations and speaking opportunities under one paradigm: readiness assessment (collab thresholds + 100-pt speaker scorecard), partner scoring (25-pt rubric), event/CFP search with Nordic/European conference calendar, 12 collaboration formats across 4 maturity tiers, 4 talk abstract templates, speaker bio variants, co-creation production workflow, unified pipeline tracker, and quarterly results dashboard. |
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| `/linkedin:outreach` | Outreach orchestrator covering both collaborations and speaking opportunities under one paradigm: readiness assessment (collab thresholds + 100-pt speaker scorecard), partner scoring (25-pt rubric), event/CFP search with Nordic/European conference calendar, 12 collaboration formats across 4 maturity tiers, 4 talk abstract templates, speaker bio variants, co-creation production workflow, unified pipeline tracker, and quarterly results dashboard. |
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@ -182,11 +182,14 @@ Based on diagnosis, provide specific action plan.
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### If Profile-Content Mismatch (360Brew Failure)
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### If Profile-Content Mismatch (360Brew Failure)
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**Days 1-3: Profile Audit**
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**Days 1-3: Profile Audit**
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- [ ] Update headline with 3-4 topic keywords
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- [ ] Rewrite About section with clear expertise
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`/linkedin:profile` is the canonical 360Brew audit — headline scoring, About section structure, Experience impact statements, Featured curation, Skills alignment, content history check, and network signals. Run it for the per-section checklist and the remediation flow.
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- [ ] Remove irrelevant Featured content
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- [ ] Check Skills section matches post topics
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Quick triage if a full audit can wait:
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- [ ] Request skill endorsements from connections
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- Headline contains 3-4 topic keywords matching content pillars
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- About section's first 3 lines establish specific expertise (before "see more" cutoff)
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- Featured section reflects best work in your pillars
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- Skills align with post topics
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### If Content Reset Needed
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### If Content Reset Needed
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@ -23,7 +23,6 @@ Load all available data:
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- Read `~/.claude/linkedin-thought-leadership.local.md` for posting history
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- Read `~/.claude/linkedin-thought-leadership.local.md` for posting history
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- Read `${CLAUDE_PLUGIN_ROOT}/assets/plans/` for planned content
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- Read `${CLAUDE_PLUGIN_ROOT}/assets/plans/` for planned content
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- Read `${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md` for strategy reference
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- Read `${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md` for strategy reference
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- Read `${CLAUDE_PLUGIN_ROOT}/references/trajectory-strategy-adjustments.md` for trajectory-based adjustments
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- Check for any analytics data in `${CLAUDE_PLUGIN_ROOT}/assets/analytics/`
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- Check for any analytics data in `${CLAUDE_PLUGIN_ROOT}/assets/analytics/`
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- Read `assets/audience-insights/demographics.md` for audience composition — compare intended vs actual audience
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- Read `assets/audience-insights/demographics.md` for audience composition — compare intended vs actual audience
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- Read `assets/audience-insights/engagement-patterns.md` for tracked patterns (timing, topics, formats, hooks)
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- Read `assets/audience-insights/engagement-patterns.md` for tracked patterns (timing, topics, formats, hooks)
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@ -143,35 +142,18 @@ If 2+ consecutive months show declining deltas:
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### Trajectory-Based Strategy Review
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### Trajectory-Based Strategy Review
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If milestone data is available, analyze the 6 strategy dimensions against the trajectory recommendation from `references/trajectory-strategy-adjustments.md`:
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The 6-dimension trajectory overlay (posting frequency, engagement intensity, format mix, collaboration pace, content emphasis, goal management) and the Phase × Status primary lever live in `/linkedin:strategy` — that command is the canonical source for actionable trajectory recommendations.
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```
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Audit's job here is to name the gap; strategy prescribes the fix. Surface the schedule status (SIGNIFICANTLY BEHIND / BEHIND / ON TRACK / AHEAD / ACHIEVED) and the top 3 dimensions where current behavior diverges most from the recommendation, then route the user to `/linkedin:strategy` for the full overlay table and the diagnosis checklist.
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Trajectory Strategy Review:
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Schedule Status: [SIGNIFICANTLY BEHIND / BEHIND / ON TRACK / AHEAD / ACHIEVED]
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Growth Rate: X% of needed rate
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| Dimension | Current State | Trajectory Recommendation | Gap |
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|-----------|--------------|--------------------------|-----|
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| Posting frequency | [actual]/week | [recommended]/week | [match/gap] |
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| Engagement intensity | [description] | [recommendation] | [match/gap] |
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| Format mix | [actual breakdown] | [recommended mix] | [match/gap] |
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| Collaboration pace | [actual]/month | [recommended]/month | [match/gap] |
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| Content emphasis | [actual breakdown] | [recommended emphasis] | [match/gap] |
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| Goal management | [current target] | [recommendation] | [match/gap] |
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Primary Lever (Phase × Status): [from Phase-Specific Trajectory Modifiers table]
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```
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Use the diagnosis checklist from the trajectory reference to identify root causes for any gaps. Flag the top 3 dimension gaps as priority adjustments.
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## Step 6: Profile Alignment Check
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## Step 6: Profile Alignment Check
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Reference `${CLAUDE_PLUGIN_ROOT}/references/algorithm-signals-reference.md` for 360Brew:
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`/linkedin:profile` is the canonical 360Brew audit (Headline, About, Experience, Featured, Skills, content history, network signals). Audit's job is to confirm the user's *actual* posting topics align with the profile's *stated* expertise — full per-section checklist and remediation flow lives in `/linkedin:profile`.
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- Does headline match content topics?
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- Is About section current?
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Surface in this audit:
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- Do Featured posts reflect best work?
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- Whether topics from Step 3 (Topic Distribution) match the profile's stated expertise
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- Are skills/endorsements aligned?
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- Whether top performers (Step 1) align with the headline keywords
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- Flag any mismatch and route the user to `/linkedin:profile` for the deep audit
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## Step 7: Audit Report
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## Step 7: Audit Report
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## Trajectory-Based Strategy Adjustments
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## Trajectory-Based Strategy Adjustments
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| Dimension | Current | Recommended (for [STATUS]) | Change Needed |
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The 6-dimension trajectory overlay is owned by `/linkedin:strategy`. Run it to get the canonical posting frequency / engagement intensity / format mix / collaboration pace / content emphasis / goal management recommendations for the current Phase × Status combination, plus the primary lever from the Phase-Specific Trajectory Modifiers table.
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|-----------|---------|---------------------------|---------------|
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| Posting frequency | [X]/week | [Y]/week | [increase/maintain/decrease] |
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| Engagement intensity | [description] | [recommendation] | [action] |
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| Format mix | [breakdown] | [recommendation] | [action] |
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| Collaboration pace | [X]/month | [Y]/month | [action] |
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| Content emphasis | [breakdown] | [recommendation] | [action] |
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| Goal management | [current] | [recommendation] | [action] |
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**Top 3 trajectory-driven changes:**
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**Top 3 trajectory-driven changes** (extracted from `/linkedin:strategy`):
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1. [Most impactful]
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1. [Most impactful]
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2. [Second most impactful]
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2. [Second most impactful]
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3. [Third most impactful]
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3. [Third most impactful]
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## Reference Files
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## Reference Files
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- `${CLAUDE_PLUGIN_ROOT}/references/algorithm-signals-reference.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/analytics-tools-guide.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/analytics-tools-guide.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/troubleshooting-guide.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/troubleshooting-guide.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/trajectory-strategy-adjustments.md`
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For trajectory recommendations, run `/linkedin:strategy` (canon).
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For profile-alignment audit, run `/linkedin:profile` (canon).
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@ -1,168 +0,0 @@
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---
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name: linkedin:authority
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description: |
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Systematic authority building system. Tracks your most cited/shared posts, identifies
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signature content, builds repost schedules, suggests derivative content, and monitors
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your growing influence. Triggers on: "authority building", "build authority",
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"signature content", "greatest hits", "linkedin authority", "my best content".
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allowed-tools:
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- Read
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- Glob
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- Grep
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- WebFetch
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- Write
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- AskUserQuestion
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---
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# LinkedIn Authority Building System
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You are a LinkedIn authority strategist. Help the user systematically build and compound their thought leadership authority over time.
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## Step 0: Load Context
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Read available data:
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- `~/.claude/linkedin-thought-leadership.local.md` — Posting history
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- `${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md` — Profile and expertise areas
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- `${CLAUDE_PLUGIN_ROOT}/assets/analytics/` — Performance data
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- `${CLAUDE_PLUGIN_ROOT}/assets/plans/` — Content plans
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## Step 1: Identify Signature Content
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Ask the user to identify their top-performing posts (or provide analytics):
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**Signature content criteria:**
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- High saves (people bookmarking = authority signal)
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- Quality comments from target audience
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- Profile visits generated
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- Shares/reposts by others
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- Content you're most proud of
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Categorize signature content:
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```
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Your Signature Content Map:
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Pillar 1: [expertise area]
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★ "[Post hook]" — [metrics] — [why it worked]
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★ "[Post hook]" — [metrics] — [why it worked]
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Pillar 2: [expertise area]
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★ "[Post hook]" — [metrics] — [why it worked]
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[Continue for all pillars]
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Missing: [Pillars with no signature content yet]
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```
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## Step 2: Greatest Hits Schedule
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Create a strategic repost/refresh schedule:
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```
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Greatest Hits Calendar (Monthly):
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Week 1: Fresh content
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Week 2: Refresh "[best post]" with new angle
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Week 3: Fresh content
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Week 4: Refresh "[second best post]" with updated data
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Rules:
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- Minimum 60 days between original and refresh
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- Always add new insight or updated data
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- Change the hook (same core message)
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- Reference the original: "I wrote about X last month. Since then..."
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```
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## Step 3: Derivative Content Planning
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For each piece of signature content, suggest derivatives:
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```
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Derivative Content Map:
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Original: "[Signature post]"
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├── Carousel: Deep-dive into the framework
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├── Article: Long-form with case studies
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├── Series: 3-post series expanding each point
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├── Video: 90-second explanation
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└── Newsletter: Comprehensive guide
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```
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Use AskUserQuestion to pick which derivatives to create.
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## Step 4: Authority Signals Audit
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Check the user's authority indicators:
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**Profile Authority:**
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- [ ] Headline mentions specific expertise (not generic)
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- [ ] About section establishes credibility
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- [ ] Featured section shows best work
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- [ ] Experience section supports expertise claims
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- [ ] Skills/endorsements aligned with content
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**Content Authority:**
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- [ ] Consistent posting in expertise areas
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- [ ] Building on previous posts (referencing own work)
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- [ ] Attracting expert-level comments
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- [ ] Being shared by others in the field
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- [ ] Growing follower base of target audience
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**Network Authority:**
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- [ ] Connected with key people in niche
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- [ ] Engaging with other thought leaders
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- [ ] Tagged or mentioned by others
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- [ ] Invited to contribute/speak
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## Step 5: Authority Building Actions
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Present prioritized actions:
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```
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Authority Building Action Plan:
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Immediate (This Week):
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1. [Highest-impact action]
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2. [Quick win]
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Short-term (This Month):
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3. [Build on signature content]
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4. [Network expansion]
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Medium-term (This Quarter):
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5. [Content series or deep-dive]
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6. [Collaboration opportunity]
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Long-term (6 Months):
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7. [Thought leadership milestone]
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8. [Platform expansion]
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```
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## Step 6: Track Authority Metrics
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Suggest tracking these monthly:
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```
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Authority Scorecard: [Month]
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Content Impact:
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- Posts with 100+ saves: [count]
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- Expert comments received: [count]
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- Profile visits from content: [count]
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Network Growth:
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- New connections in target niche: [count]
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- Mentions/tags by others: [count]
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- Collaboration invitations: [count]
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Milestone Progress:
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- [Next follower milestone]: [current] / [target]
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- [Content goal]: [progress]
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```
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## Reference Files
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- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/growth-roadmaps.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/algorithm-signals-reference.md`
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@ -86,12 +86,11 @@ Present these options to the user:
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| Command | Purpose |
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| Command | Purpose |
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|---------|---------|
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|---------|---------|
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| `/linkedin:strategy` | Growth strategy based on your follower level |
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| `/linkedin:strategy` | Growth strategy + authority building (phase-specific guidance, trajectory adjustments, signature content for Phase 2+) |
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| `/linkedin:profile` | 360Brew profile optimization checklist |
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| `/linkedin:profile` | 360Brew profile optimization checklist |
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| `/linkedin:analyze` | Analyze content performance or troubleshoot issues |
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| `/linkedin:analyze` | Analyze content performance or troubleshoot issues |
|
||||||
| `/linkedin:ab-test` | Design and manage A/B tests for content optimization |
|
| `/linkedin:ab-test` | Design and manage A/B tests for content optimization |
|
||||||
| `/linkedin:audit` | Quarterly content strategy audit |
|
| `/linkedin:audit` | Quarterly content strategy audit |
|
||||||
| `/linkedin:authority` | Systematic authority building with signature content |
|
|
||||||
| `/linkedin:competitive` | Competitive analysis of other thought leaders |
|
| `/linkedin:competitive` | Competitive analysis of other thought leaders |
|
||||||
| `/linkedin:import` | Import LinkedIn CSV exports for analytics |
|
| `/linkedin:import` | Import LinkedIn CSV exports for analytics |
|
||||||
| `/linkedin:report` | Generate weekly performance report with trends and alerts |
|
| `/linkedin:report` | Generate weekly performance report with trends and alerts |
|
||||||
|
|
@ -126,20 +125,19 @@ Use AskUserQuestion to ask:
|
||||||
7. **Use a template** — Browse proven post templates
|
7. **Use a template** — Browse proven post templates
|
||||||
8. **View calendar** — See scheduled posts and manage queue
|
8. **View calendar** — See scheduled posts and manage queue
|
||||||
9. **Plan content** — Weekly/monthly content planning
|
9. **Plan content** — Weekly/monthly content planning
|
||||||
10. **Growth strategy** — Plan my LinkedIn growth
|
10. **Growth strategy & authority** — Plan growth, build signature content, compound authority
|
||||||
11. **Optimize profile** — 360Brew profile audit
|
11. **Optimize profile** — 360Brew profile audit
|
||||||
12. **Audit content** — Review what's working and what's not
|
12. **Audit content** — Review what's working and what's not
|
||||||
13. **Build authority** — Track signature content and compound growth
|
13. **Competitive analysis** — Learn from other thought leaders
|
||||||
14. **Competitive analysis** — Learn from other thought leaders
|
14. **Monetize** — Revenue strategies for thought leadership
|
||||||
15. **Monetize** — Revenue strategies for thought leadership
|
15. **Outreach** — Collaborations and speaking opportunities (CFPs, partner pitches, joint content)
|
||||||
16. **Outreach** — Collaborations and speaking opportunities (CFPs, partner pitches, joint content)
|
16. **Multi-platform** — Adapt content for other platforms
|
||||||
17. **Multi-platform** — Adapt content for other platforms
|
17. **Troubleshoot** — My content isn't performing well
|
||||||
18. **Troubleshoot** — My content isn't performing well
|
18. **Monitor post** — Check how my latest post is performing (first 48 hours)
|
||||||
19. **Monitor post** — Check how my latest post is performing (first 48 hours)
|
19. **A/B test** — Design, track, or analyze content experiments
|
||||||
20. **A/B test** — Design, track, or analyze content experiments
|
20. **Create a video** — Script for talking head, screen recording, or slideshow
|
||||||
21. **Create a video** — Script for talking head, screen recording, or slideshow
|
21. **Mark published** — I just published a scheduled post
|
||||||
22. **Mark published** — I just published a scheduled post
|
22. **Write long-form** — Newsletter edition, essay, or series article (`/linkedin:newsletter`)
|
||||||
23. **Write long-form** — Newsletter edition, essay, or series article (`/linkedin:newsletter`)
|
|
||||||
|
|
||||||
Based on their answer, guide them to the appropriate command or invoke it directly.
|
Based on their answer, guide them to the appropriate command or invoke it directly.
|
||||||
|
|
||||||
|
|
@ -165,11 +163,10 @@ If the user's intent is clear from context:
|
||||||
- Mentions "plan" → Suggest `content-planner` agent
|
- Mentions "plan" → Suggest `content-planner` agent
|
||||||
- Mentions "profile" or "360Brew" → Route to `/linkedin:profile`
|
- Mentions "profile" or "360Brew" → Route to `/linkedin:profile`
|
||||||
- Mentions "not working" or "low reach" → Route to `/linkedin:analyze`
|
- Mentions "not working" or "low reach" → Route to `/linkedin:analyze`
|
||||||
- Mentions "strategy" or "growth plan" → Route to `/linkedin:strategy`
|
- Mentions "strategy" or "growth plan" or "authority" or "build authority" or "signature content" or "greatest hits" or "my best content" → Route to `/linkedin:strategy`
|
||||||
- Mentions "carousel" or "slides" or "slide deck" or "pdf post" or "swipe" or "document post" → Route to `/linkedin:carousel`
|
- Mentions "carousel" or "slides" or "slide deck" or "pdf post" or "swipe" or "document post" → Route to `/linkedin:carousel`
|
||||||
- Mentions "template" → Route to `/linkedin:quick`
|
- Mentions "template" → Route to `/linkedin:quick`
|
||||||
- Mentions "audit" or "review strategy" → Route to `/linkedin:audit`
|
- Mentions "audit" or "review strategy" → Route to `/linkedin:audit`
|
||||||
- Mentions "authority" or "signature content" → Route to `/linkedin:authority`
|
|
||||||
- Mentions "competitive" or "learn from others" → Route to `/linkedin:competitive`
|
- Mentions "competitive" or "learn from others" → Route to `/linkedin:competitive`
|
||||||
- Mentions "monetize" or "revenue" → Route to `/linkedin:monetize`
|
- Mentions "monetize" or "revenue" → Route to `/linkedin:monetize`
|
||||||
- Mentions "speaking" or "conference" or "collaborate" or "partner" or "CFP" or "talk proposal" or "co-author" or "joint post" → Route to `/linkedin:outreach`
|
- Mentions "speaking" or "conference" or "collaborate" or "partner" or "CFP" or "talk proposal" or "co-author" or "joint post" → Route to `/linkedin:outreach`
|
||||||
|
|
|
||||||
|
|
@ -1,13 +1,19 @@
|
||||||
---
|
---
|
||||||
name: linkedin:strategy
|
name: linkedin:strategy
|
||||||
description: |
|
description: |
|
||||||
LinkedIn growth strategy based on your current follower level. Provides phase-specific
|
LinkedIn growth strategy + authority building based on your current follower level.
|
||||||
guidance from foundation building (0-1K) through authority establishment (10K+).
|
Phase-specific guidance from foundation (0-1K) through authority establishment (10K+),
|
||||||
Use when the user wants a growth plan, asks about strategy, or wants to understand
|
with trajectory-aware adjustments and signature-content compounding for Phase 2+.
|
||||||
|
Use when the user wants a growth plan, wants to build authority, or wants to understand
|
||||||
what to focus on at their level. Triggers on: "linkedin strategy", "growth plan",
|
what to focus on at their level. Triggers on: "linkedin strategy", "growth plan",
|
||||||
"how to grow on linkedin", "what should I focus on", "linkedin roadmap".
|
"how to grow on linkedin", "what should I focus on", "linkedin roadmap",
|
||||||
|
"build authority", "authority building", "signature content", "greatest hits",
|
||||||
|
"linkedin authority", "my best content".
|
||||||
allowed-tools:
|
allowed-tools:
|
||||||
- Read
|
- Read
|
||||||
|
- Glob
|
||||||
|
- Grep
|
||||||
|
- WebFetch
|
||||||
- AskUserQuestion
|
- AskUserQuestion
|
||||||
---
|
---
|
||||||
|
|
||||||
|
|
@ -277,6 +283,141 @@ Also include the phase-specific primary lever from the Phase-Specific Trajectory
|
||||||
|
|
||||||
**If no milestone data:** Skip this step. Note: "Trajectory adjustments require follower tracking. Set `follower_count` in state file to enable."
|
**If no milestone data:** Skip this step. Note: "Trajectory adjustments require follower tracking. Set `follower_count` in state file to enable."
|
||||||
|
|
||||||
|
## Step 3.6: Authority Building (Phase 2+)
|
||||||
|
|
||||||
|
Once the user is in Phase 2 (3,000+) the growth lever shifts from finding-what-works to compounding-what-works. Authority building is how a Phase 2/3 creator turns scattered hits into a coherent signature body of work.
|
||||||
|
|
||||||
|
**Skip this section in Phase 0–1.** The signal there is consistency + voice discovery, not compounding. Reference it once they cross 3K.
|
||||||
|
|
||||||
|
For the canonical profile-alignment audit (headline/About/Experience/Featured/Skills against post topics), run `/linkedin:profile` — the 360Brew checker is the single source. This section covers the content + network side of authority.
|
||||||
|
|
||||||
|
### Identify Signature Content
|
||||||
|
|
||||||
|
Ask the user to identify their top-performing posts (or read analytics from `${CLAUDE_PLUGIN_ROOT}/assets/analytics/`).
|
||||||
|
|
||||||
|
**Signature content criteria:**
|
||||||
|
- High saves (people bookmarking = authority signal)
|
||||||
|
- Quality comments from target audience
|
||||||
|
- Profile visits generated
|
||||||
|
- Shares/reposts by others
|
||||||
|
- Content the user is most proud of
|
||||||
|
|
||||||
|
Categorize signature content per pillar:
|
||||||
|
|
||||||
|
```
|
||||||
|
Your Signature Content Map:
|
||||||
|
|
||||||
|
Pillar 1: [expertise area]
|
||||||
|
★ "[Post hook]" — [metrics] — [why it worked]
|
||||||
|
★ "[Post hook]" — [metrics] — [why it worked]
|
||||||
|
|
||||||
|
Pillar 2: [expertise area]
|
||||||
|
★ "[Post hook]" — [metrics] — [why it worked]
|
||||||
|
|
||||||
|
[Continue for all pillars]
|
||||||
|
|
||||||
|
Missing: [Pillars with no signature content yet]
|
||||||
|
```
|
||||||
|
|
||||||
|
### Greatest Hits Schedule
|
||||||
|
|
||||||
|
Create a strategic repost/refresh schedule:
|
||||||
|
|
||||||
|
```
|
||||||
|
Greatest Hits Calendar (Monthly):
|
||||||
|
|
||||||
|
Week 1: Fresh content
|
||||||
|
Week 2: Refresh "[best post]" with new angle
|
||||||
|
Week 3: Fresh content
|
||||||
|
Week 4: Refresh "[second best post]" with updated data
|
||||||
|
|
||||||
|
Rules:
|
||||||
|
- Minimum 60 days between original and refresh
|
||||||
|
- Always add new insight or updated data
|
||||||
|
- Change the hook (same core message)
|
||||||
|
- Reference the original: "I wrote about X last month. Since then..."
|
||||||
|
```
|
||||||
|
|
||||||
|
### Derivative Content Planning
|
||||||
|
|
||||||
|
For each piece of signature content, suggest derivatives:
|
||||||
|
|
||||||
|
```
|
||||||
|
Derivative Content Map:
|
||||||
|
|
||||||
|
Original: "[Signature post]"
|
||||||
|
├── Carousel: Deep-dive into the framework
|
||||||
|
├── Article: Long-form with case studies
|
||||||
|
├── Series: 3-post series expanding each point
|
||||||
|
├── Video: 90-second explanation
|
||||||
|
└── Newsletter: Comprehensive guide
|
||||||
|
```
|
||||||
|
|
||||||
|
Use AskUserQuestion to pick which derivatives to create.
|
||||||
|
|
||||||
|
### Authority Signals Audit (Content + Network)
|
||||||
|
|
||||||
|
**Profile signals:** delegated to `/linkedin:profile` (canonical 360Brew audit).
|
||||||
|
|
||||||
|
**Content authority:**
|
||||||
|
- [ ] Consistent posting in expertise areas
|
||||||
|
- [ ] Building on previous posts (referencing own work)
|
||||||
|
- [ ] Attracting expert-level comments
|
||||||
|
- [ ] Being shared by others in the field
|
||||||
|
- [ ] Growing follower base of target audience
|
||||||
|
|
||||||
|
**Network authority:**
|
||||||
|
- [ ] Connected with key people in niche
|
||||||
|
- [ ] Engaging with other thought leaders
|
||||||
|
- [ ] Tagged or mentioned by others
|
||||||
|
- [ ] Invited to contribute/speak
|
||||||
|
|
||||||
|
### Authority Building Action Plan
|
||||||
|
|
||||||
|
Present prioritized actions horizoned by impact:
|
||||||
|
|
||||||
|
```
|
||||||
|
Authority Building Action Plan:
|
||||||
|
|
||||||
|
Immediate (This Week):
|
||||||
|
1. [Highest-impact action]
|
||||||
|
2. [Quick win]
|
||||||
|
|
||||||
|
Short-term (This Month):
|
||||||
|
3. [Build on signature content]
|
||||||
|
4. [Network expansion]
|
||||||
|
|
||||||
|
Medium-term (This Quarter):
|
||||||
|
5. [Content series or deep-dive]
|
||||||
|
6. [Collaboration opportunity]
|
||||||
|
|
||||||
|
Long-term (6 Months):
|
||||||
|
7. [Thought leadership milestone]
|
||||||
|
8. [Platform expansion]
|
||||||
|
```
|
||||||
|
|
||||||
|
### Monthly Authority Scorecard
|
||||||
|
|
||||||
|
Suggest tracking these monthly:
|
||||||
|
|
||||||
|
```
|
||||||
|
Authority Scorecard: [Month]
|
||||||
|
|
||||||
|
Content Impact:
|
||||||
|
- Posts with 100+ saves: [count]
|
||||||
|
- Expert comments received: [count]
|
||||||
|
- Profile visits from content: [count]
|
||||||
|
|
||||||
|
Network Growth:
|
||||||
|
- New connections in target niche: [count]
|
||||||
|
- Mentions/tags by others: [count]
|
||||||
|
- Collaboration invitations: [count]
|
||||||
|
|
||||||
|
Milestone Progress:
|
||||||
|
- [Next follower milestone]: [current] / [target]
|
||||||
|
- [Content goal]: [progress]
|
||||||
|
```
|
||||||
|
|
||||||
## Step 4: Address Common Stall Points
|
## Step 4: Address Common Stall Points
|
||||||
|
|
||||||
Based on where they're stuck:
|
Based on where they're stuck:
|
||||||
|
|
@ -375,6 +516,7 @@ Remind them of the long-term view:
|
||||||
- `references/growth-roadmaps.md` - Detailed phase roadmaps
|
- `references/growth-roadmaps.md` - Detailed phase roadmaps
|
||||||
- `references/linkedin-growth-playbook-2025-2026.md` - Comprehensive tactics
|
- `references/linkedin-growth-playbook-2025-2026.md` - Comprehensive tactics
|
||||||
- `references/trajectory-strategy-adjustments.md` - Trajectory-based strategy adjustments
|
- `references/trajectory-strategy-adjustments.md` - Trajectory-based strategy adjustments
|
||||||
|
- `references/algorithm-signals-reference.md` - 360Brew signals (authority audit)
|
||||||
- `references/collaborations-guide.md` - Partnership strategies
|
- `references/collaborations-guide.md` - Partnership strategies
|
||||||
- `references/opportunity-generation.md` - Business development
|
- `references/opportunity-generation.md` - Business development
|
||||||
- `references/newsletter-strategy-guide.md` - For 5K+ followers
|
- `references/newsletter-strategy-guide.md` - For 5K+ followers
|
||||||
|
|
|
||||||
|
|
@ -24,8 +24,7 @@ This skill covers long-term LinkedIn strategy, authority building, competitive i
|
||||||
|
|
||||||
| Command | Purpose | When to Use |
|
| Command | Purpose | When to Use |
|
||||||
|---------|---------|-------------|
|
|---------|---------|-------------|
|
||||||
| `/linkedin:strategy` | Growth strategy based on follower level | Strategic planning |
|
| `/linkedin:strategy` | Growth strategy + authority building (phase guidance, trajectory, signature content) | Strategic planning, compounding authority |
|
||||||
| `/linkedin:authority` | Systematic authority building | Building signature content |
|
|
||||||
| `/linkedin:competitive` | Competitive analysis of niche | Understanding the landscape |
|
| `/linkedin:competitive` | Competitive analysis of niche | Understanding the landscape |
|
||||||
| `/linkedin:monetize` | Monetization strategy and funnels | Revenue planning |
|
| `/linkedin:monetize` | Monetization strategy and funnels | Revenue planning |
|
||||||
|
|
||||||
|
|
|
||||||
|
|
@ -26,7 +26,7 @@ This plugin uses **6 focused skills**. This main skill contains shared knowledge
|
||||||
|-------|--------|--------------|
|
|-------|--------|--------------|
|
||||||
| **linkedin-content-creation** | Post creation, templates, batch, pipeline, video, long-form | `/linkedin:post`, `/linkedin:quick`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video`, `/linkedin:newsletter` |
|
| **linkedin-content-creation** | Post creation, templates, batch, pipeline, video, long-form | `/linkedin:post`, `/linkedin:quick`, `/linkedin:batch`, `/linkedin:pipeline`, `/linkedin:multiplatform`, `/linkedin:video`, `/linkedin:newsletter` |
|
||||||
| **linkedin-analytics** | Analysis, reporting, import, troubleshooting | `/linkedin:analyze`, `/linkedin:audit`, `/linkedin:import`, `/linkedin:report` |
|
| **linkedin-analytics** | Analysis, reporting, import, troubleshooting | `/linkedin:analyze`, `/linkedin:audit`, `/linkedin:import`, `/linkedin:report` |
|
||||||
| **linkedin-strategy** | Growth, authority, competitive, monetization | `/linkedin:strategy`, `/linkedin:authority`, `/linkedin:competitive`, `/linkedin:monetize` |
|
| **linkedin-strategy** | Growth, authority, competitive, monetization | `/linkedin:strategy`, `/linkedin:competitive`, `/linkedin:monetize` |
|
||||||
| **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:outreach` |
|
| **linkedin-networking** | Engagement, collaborations, speaking | `/linkedin:outreach` |
|
||||||
| **linkedin-voice** | Voice training, profile, differentiation | `/linkedin:profile` |
|
| **linkedin-voice** | Voice training, profile, differentiation | `/linkedin:profile` |
|
||||||
|
|
||||||
|
|
@ -134,7 +134,6 @@ These rules apply to ALL content created by any skill or command:
|
||||||
| `/linkedin:newsletter` | Long-form orchestrator (newsletter editions, essays, series articles) -- single long-form entry point |
|
| `/linkedin:newsletter` | Long-form orchestrator (newsletter editions, essays, series articles) -- single long-form entry point |
|
||||||
| `/linkedin:multiplatform` | Adapt content for other platforms (short-form/cross-format) |
|
| `/linkedin:multiplatform` | Adapt content for other platforms (short-form/cross-format) |
|
||||||
| `/linkedin:audit` | Periodic content strategy audit |
|
| `/linkedin:audit` | Periodic content strategy audit |
|
||||||
| `/linkedin:authority` | Systematic authority building |
|
|
||||||
| `/linkedin:competitive` | Competitive analysis of niche |
|
| `/linkedin:competitive` | Competitive analysis of niche |
|
||||||
| `/linkedin:monetize` | Monetization strategy and funnels |
|
| `/linkedin:monetize` | Monetization strategy and funnels |
|
||||||
| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking opportunities |
|
| `/linkedin:outreach` | Outreach orchestrator — collaborations + speaking opportunities |
|
||||||
|
|
|
||||||
Loading…
Add table
Add a link
Reference in a new issue