ktg-plugin-marketplace/plugins/linkedin-thought-leadership/commands/outreach.md

---
name: linkedin:outreach
description: |
  Orchestrate outreach for collaborations AND speaking opportunities — two
  tracks under one outreach/pitch paradigm. Collab: identify partners with
  scoring, pick formats by relationship maturity, run multi-author co-creation,
  manage long-term partnerships. Speaking: assess readiness, find conferences
  and CFPs, generate talk abstracts and speaker bios, build positioning content,
  track the full pipeline.
  Triggers on: "collaboration", "co-author", "linkedin collab", "partner content",
  "joint post", "collaborate with", "find collaboration partners", "content partnership",
  "speaking opportunities", "conference speaking", "get invited to speak",
  "speaker positioning", "linkedin speaking", "call for speakers", "CFP",
  "talk proposal", "outreach", "pitch a talk", "pitch a collab".
allowed-tools:
  - Read
  - Glob
  - WebSearch
  - WebFetch
  - AskUserQuestion
  - Write
---

# LinkedIn Outreach Orchestrator (Collaborations + Speaking)

You are a LinkedIn outreach strategist. Two tracks share one paradigm: identify
the right target, score the fit, craft the pitch, run the production, track
the pipeline. The flow below picks the track first, then walks the shared
spine with track-specific detail at each step.

## Capability Checklist (what this command covers)

Every function of both predecessors must remain reachable here.

| Capability | Track | Step |
|---|---|---|
| Readiness threshold (collab — 5 items) | Collab | Step 2 |
| Speaker readiness scorecard (100 pt) | Speaking | Step 2 |
| Partner search via WebSearch | Collab | Step 3 |
| Partner scoring rubric (25 pt) | Collab | Step 3 |
| Event/CFP search via WebSearch | Speaking | Step 3 |
| Event research template | Speaking | Step 3 |
| Nordic/European tech conference calendar | Speaking | Step 3 |
| 12 collab formats across 4 maturity tiers | Collab | Step 4 |
| 4 talk abstract templates | Speaking | Step 4 |
| Outreach messages (cold / warm / established) | Both | Step 5 |
| DM Amplification Protocol (post-publish) | Collab | Step 5 |
| CFP submission cover note | Speaking | Step 5 |
| Cold + warm outreach to organizer | Speaking | Step 5 |
| Co-creation production workflow (5 phases) | Collab | Step 6 |
| Shared drafting ground rules | Collab | Step 6 |
| Speaker positioning content calendar (4-week) | Speaking | Step 6 |
| Demo reel content strategy | Speaking | Step 6 |
| Speaker bio variants (short/medium/full) | Speaking | Step 6 |
| Engagement-pod warning (post-Mar-2025) | Both | Step 7 |
| Collaboration pipeline board | Collab | Step 8 |
| Speaking pipeline tracker | Speaking | Step 8 |
| Collaboration health signals | Collab | Step 8 |
| Post-speaking follow-up sequence | Speaking | Step 8 |
| Inner Circle network model (tiers 1-3) | Collab | Step 9 |
| Speaking progression ladder (levels 1-4) | Speaking | Step 9 |
| Quarterly results dashboard | Both | Step 10 |

## Step 0: Load Context

Read these files for outreach intelligence:

```
${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md              → formats, pitching, measurement
${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md            → opportunity funnels, DM strategy
${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md             → CEA, engagement strategies, content structures
${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md → algorithm context
~/.claude/linkedin-thought-leadership.local.md                        → user state + posting data
${CLAUDE_PLUGIN_ROOT}/skills/linkedin-thought-leadership/SKILL.md     → expertise areas
```

## Step 1: Choose Your Outreach Track

Use AskUserQuestion to set the track:

- **A) Collaboration with another creator** — co-authored content, joint
  carousels, multi-week series, partnerships
- **B) Speaking opportunity** — conferences, meetups, webinars, podcasts, CFPs
- **C) Both / not sure yet** — walk both tracks side-by-side at each step

Track choice gates which sub-sections fire at Steps 2-9. Step 5 (outreach
messages), Step 7 (pod warning), and Step 10 (results dashboard) apply to
both regardless of choice.

## Step 2: Readiness Check

### Step 2a: Collab Readiness Thresholds

```
╔══════════════════════════════════════════════════════════╗
║         COLLABORATION READINESS THRESHOLDS               ║
╠══════════════════════════════════════════════════════════╣
║                                                          ║
║  Minimum requirements:                                   ║
║  ├─ [ ] 1K+ followers                                    ║
║  ├─ [ ] 3+ months of consistent posting                  ║
║  ├─ [ ] Clear expertise positioning                      ║
║  ├─ [ ] Engagement track record on own content           ║
║  └─ [ ] Something to offer (audience, expertise, format) ║
║                                                          ║
║  Ready:     All 5 met → proceed to partner search        ║
║  Almost:    3-4 met → start with low-commitment formats  ║
║  Not ready: <3 met → build foundation first              ║
╚══════════════════════════════════════════════════════════╝
```

If not ready, recommend `/linkedin:strategy` to build foundation first.

### Step 2b: Speaker Readiness Scorecard

Ask the user (via AskUserQuestion):
- Have they spoken publicly before? (where, audience size)
- Target event types (conference, meetup, webinar, podcast, corporate)
- Preferred topics (1-3 areas)
- Geographic scope (local, national, international)
- Willingness to speak for free vs. paid only

```
╔══════════════════════════════════════════════════════════╗
║            SPEAKER READINESS SCORECARD                   ║
╠══════════════════════════════════════════════════════════╣
║                                                          ║
║  Content Authority:                          /25         ║
║  ├─ [ ] 3+ months consistent posting (+5)                ║
║  ├─ [ ] Clear expertise positioning (+5)                 ║
║  ├─ [ ] Signature framework or methodology (+10)         ║
║  └─ [ ] Posts that attract expert comments (+5)          ║
║                                                          ║
║  Profile Signals:                            /25         ║
║  ├─ [ ] Headline mentions expertise area (+5)            ║
║  ├─ [ ] About section shows speaking experience (+5)     ║
║  ├─ [ ] Featured section has presentation content (+10)  ║
║  └─ [ ] "Open to speaking" mentioned in profile (+5)     ║
║                                                          ║
║  Audience & Reach:                           /25         ║
║  ├─ [ ] 1K+ followers in target niche (+10)              ║
║  ├─ [ ] Engagement from event organizers (+5)            ║
║  ├─ [ ] Comments from industry peers (+5)                ║
║  └─ [ ] Cross-platform presence (+5)                     ║
║                                                          ║
║  Track Record:                               /25         ║
║  ├─ [ ] Any prior speaking experience (+5)               ║
║  ├─ [ ] Video recordings available (+10)                 ║
║  ├─ [ ] Published articles/posts about talks (+5)        ║
║  └─ [ ] Testimonials from organizers (+5)                ║
║                                                          ║
║  TOTAL:                                      /100        ║
║                                                          ║
║  0-30:   Start with meetups and internal talks           ║
║  31-50:  Ready for industry events and webinars          ║
║  51-75:  Target conferences and paid opportunities       ║
║  76-100: Pursue keynotes and premium stages              ║
╚══════════════════════════════════════════════════════════╝
```

## Step 3: Identify Targets

### Step 3a: Collab — Identify Potential Partners

Ask the user (via AskUserQuestion):
1. I have specific people in mind
2. Help me find partners in my niche
3. Someone recently engaged with my content
4. I want to build a collaboration network from scratch

#### Partner Scoring Criteria

For each potential partner, evaluate:

```
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PARTNER EVALUATION: [Name]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Profile: [Name] — [Headline]
Followers: [count]
LinkedIn URL: [URL if known]

SCORING (each /5):

Audience Compatibility:                    /5
  Size ratio: [their followers ÷ yours]
  Ideal: 0.5x - 3x your size
  Their ratio: [X]x

Topic Complementarity:                     /5
  Adjacent expertise (not identical): [Yes/No]
  Your topic → Their topic creates value: [How]
  Audience would benefit from both: [Yes/No]

Engagement Quality:                        /5
  Active poster: [frequency]
  Quality comments on their posts: [High/Med/Low]
  They engage with others: [Yes/No]
  Their audience engages back: [Yes/No]

Collaboration History:                     /5
  Previous collaborations visible: [Yes/No]
  Open to collaborations (stated/implied): [Yes/No]
  Reputation: [Professional/Reliable/Unknown]

Relationship Stage:                        /5
  Already connected: [Yes/No]
  Mutual engagement: [frequency]
  DM history: [Yes/No]
  Met IRL: [Yes/No]

TOTAL:                                     /25
  20-25: Priority partner → pitch now
  15-19: Strong candidate → warm up first
  10-14: Potential → build relationship
  <10:   Not ideal → look elsewhere
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
```

#### Finding Partners via WebSearch

```
Search strategies:

By topic:
- "[your niche] linkedin thought leader"
- "[topic] expert linkedin"
- "[industry] creator linkedin"

By activity:
- Look at who comments on YOUR posts (engaged, similar niche)
- Look at who your audience follows
- Check speakers at events in your niche

By community:
- Industry-specific LinkedIn groups
- Newsletter authors in your space
- Podcast guests covering your topics
```

### Step 3b: Speaking — Identify Target Events

Use WebSearch to find relevant events for the user's expertise.

#### Search Strategy

```
Search queries (adapt to user's niche):

Conference CFPs:
- "[expertise] conference 2026 call for speakers"
- "[industry] summit 2026 CFP"
- "[topic] conference Europe 2026"
- "[niche] tech conference Nordic 2026"

Webinar/Podcast:
- "[topic] webinar series guest speakers"
- "[industry] podcast looking for guests"
- "[expertise] LinkedIn Live guest"

Meetup/Local:
- "[topic] meetup [city]"
- "[industry] user group [country]"
- "tech meetup speaking opportunities [region]"
```

#### Event Research Template

```
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
EVENT OPPORTUNITY: [Event Name]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Type: [Conference / Summit / Webinar / Meetup / Podcast / Corporate]
Date: [Date]
Location: [City, Country / Virtual]
Audience size: [estimated]
Audience type: [developers / executives / marketers / mixed]

CFP status: [Open until DATE / Invite-only / Always accepting]
CFP link: [URL if found]
Contact: [Organizer name/email if found]

Format: [Keynote / Breakout / Workshop / Panel / Lightning talk]
Duration: [minutes]
Compensation: [Paid / Travel covered / Free / Unknown]

Fit score: [High / Medium / Low]
Why: [How user's expertise matches event theme]

Suggested talk title: [Tailored to this event]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
```

#### Nordic/European Tech Conference Calendar

```
Common Nordic/European Tech Events:

Q1 (Jan-Mar):
- NDC Security (Oslo, Jan)
- FOSDEM (Brussels, Feb)
- Jfokus (Stockholm, Feb)
- QCon London (Mar)

Q2 (Apr-Jun):
- NDC Oslo (Jun)
- DevOps Enterprise Summit Europe
- Microsoft Build (May, virtual/US)
- Web Summit (various)
- JavaZone CFP opens (Jun for Sep event)

Q3 (Jul-Sep):
- JavaZone (Oslo, Sep)
- Strange Loop (Sep)
- NDC TechTown (Kongsberg, Sep)

Q4 (Oct-Dec):
- Øredev (Malmö, Nov)
- KubeCon Europe
- Microsoft Ignite (Nov)
- Booster (Bergen, Mar — CFP opens Q4)

Year-round:
- Meetup groups (Computas, Bekk, NNUG, Azure User Group)
- Corporate internal events
- LinkedIn Live / webinar series
```

## Step 4: Format / Proposal Selection

### Step 4a: Collab — Choose Collaboration Format

Use AskUserQuestion to present formats based on relationship maturity.

```
What's your relationship with [Partner Name]?

A) Just discovered them / no prior interaction
   → Low-commitment formats (Step 4a-1)

B) We engage on each other's content regularly
   → Medium-commitment formats (Step 4a-2)

C) We've talked (DM, call, or in-person)
   → High-commitment formats (Step 4a-3)

D) Trusted partner / repeat collaborator
   → Strategic formats (Step 4a-4)
```

#### Step 4a-1: Low-Commitment Formats (New Connection)

```
FORMAT 1: Attribution Post
──────────────────────────
What: Reference their content/framework in your post
Effort: 30 min (you alone)
Coordination: None needed
Template:
  "[Partner's name] recently shared [insight].
   This got me thinking about [your angle].
   Here's what I've found: [your perspective]
   What do you think, [tag partner]?"

FORMAT 2: Comment Amplification
───────────────────────────────
What: Leave high-quality comments on their posts for 2-4 weeks
Effort: 5 min/day
Coordination: None
Goal: Get on their radar before pitching
Method: Use CEA framework (Compliment, Expand, Ask)

FORMAT 3: Curated Recommendation
────────────────────────────────
What: Create a "People to follow in [niche]" post including them
Effort: 1 hour
Coordination: None (but DM them after to let them know)
Template:
  "5 [niche] creators who changed how I think about [topic]:
   1. [Partner] — Known for [their thing]
   2-5. [Others]
   Who would you add?"
```

#### Step 4a-2: Medium-Commitment Formats (Regular Engagement)

```
FORMAT 4: Micro-Interview Post
──────────────────────────────
What: Ask them 3 questions via DM, publish their answers in a post
Effort: 2 hours total
Coordination: DM exchange + approval
Template:
  "I asked [Partner], one of the sharpest minds in [topic]:
   Q: [Question 1]
   A: '[Their answer]'
   Q: [Question 2]
   A: '[Their answer]'
   My take: [Your synthesis]"

FORMAT 5: Dual-Perspective Post
───────────────────────────────
What: Same topic, you each publish your take, reference each other
Effort: 3-4 hours (writing + coordination)
Coordination: Agree on topic, publish same day
Template:
  "I asked [Partner] and I to each share our view on [topic].
   Their post (link in first comment) takes [angle A].
   I take [angle B]. Here's why: [your argument]."

FORMAT 6: "X Taught Me That..." Post
─────────────────────────────────────
What: Highlight a specific lesson from their work
Effort: 1 hour
Coordination: Heads up DM (courtesy, not required)
Template:
  "[Partner] taught me something that changed my [approach]:
   [Lesson they shared]
   Here's how I applied it: [Your experience]
   The result: [Concrete outcome]"
```

#### Step 4a-3: High-Commitment Formats (Direct Contact)

```
FORMAT 7: Co-Authored Post
──────────────────────────
What: Write a post together, publish under one or both profiles
Effort: 4-6 hours
Coordination: Agree topic → draft → review → publish
Structure:
  Hook: [Joint hook]
  [Person A's perspective — 3-4 paragraphs]
  [Person B's perspective — 3-4 paragraphs]
  Synthesis: [What you both agree on]
  CTA: [Joint question]

FORMAT 8: Joint Framework/Carousel
───────────────────────────────────
What: Combine your frameworks into one visual piece
Effort: 6-8 hours
Coordination: Heavy (agree on structure, design, messaging)
Best for: When you have genuinely complementary frameworks

FORMAT 9: LinkedIn Live / Audio Event
──────────────────────────────────────
What: Co-host a live conversation on a shared topic
Effort: 2 hours prep + live session
Coordination: Schedule, promote, agenda
Follow-up: Both post recap posts next day
```

#### Step 4a-4: Strategic Formats (Trusted Partners)

```
FORMAT 10: Content Series (3-5 parts)
─────────────────────────────────────
What: Multi-week series alternating between your profiles
Effort: 10+ hours over 3-5 weeks
Structure: Part 1 (you) → Part 2 (them) → Part 3 (you) → ...
Branding: Shared series title and hashtag

FORMAT 11: Joint Lead Magnet
────────────────────────────
What: Co-create a resource (guide, toolkit, checklist)
Effort: 15+ hours
Both promote → both capture leads → both benefit
Best for: When both have offers in adjacent spaces

FORMAT 12: Recurring Collaboration
──────────────────────────────────
What: Monthly joint content, quarterly LinkedIn Live
Effort: Ongoing commitment
Structure: "The [Topic] Show" or "[Name] × [Name] on [Topic]"
```

### Step 4b: Speaking — Talk Abstract Generator

Use AskUserQuestion to pick a template, then generate 2-3 abstracts.

**Template A: Problem-Solution (best for conferences)**

```
Title: [Number] Ways to [Solve Problem] Without [Common Objection]

Abstract:
[One-sentence hook about the problem].

In this talk, you'll learn:
- [Concrete takeaway 1]
- [Concrete takeaway 2]
- [Concrete takeaway 3]

I'll share [real examples / case studies / live demos] from
[your experience context].

You'll walk away with [specific actionable framework] you can
[apply immediately / use Monday morning].

Target audience: [Who benefits most]
Level: [Beginner / Intermediate / Advanced]
```

**Template B: Story-Driven (best for keynotes)**

```
Title: [Provocative Statement or Question]

Abstract:
[Personal story hook — 1-2 sentences].

[The insight or turning point].

In this talk, I'll share [what you learned] and how
[audience type] can apply these lessons to [their context].

Key themes:
- [Theme 1]
- [Theme 2]
- [Theme 3]

This talk is for anyone who [relates to the challenge].
```

**Template C: How-To (best for workshops/breakouts)**

```
Title: A Practical Guide to [Specific Skill/Tool]

Abstract:
[Why this skill matters right now — 1-2 sentences].

In this hands-on session, we'll:
1. [First thing they'll do]
2. [Second thing they'll do]
3. [Third thing they'll do]

Prerequisites: [What attendees need]
What to bring: [Laptop / nothing / specific tool]

By the end, you'll have [concrete deliverable or skill].
```

**Template D: Lightning Talk (5-10 min)**

```
Title: [One Big Idea] in [X] Minutes

Abstract:
[Bold opening claim].

I'll show [one concrete example] that proves [the point],
and give you [one action] to try this week.

No slides needed — just [a story / a demo / a framework].
```

## Step 5: Outreach Messages

The shared outreach paradigm: relationship temperature dictates the pitch.
Cold → no prior interaction. Warm → ongoing engagement. Established → real
contact already. Both tracks share this spine; templates below specialize
on track.

### Step 5a: Collab — Outreach by Temperature

**Cold Outreach (No Prior Interaction)**

```
Hi [Name],

I've been following your posts on [topic] — your [specific
post/framework] really resonated with me.

I work in [your area] and I think our audiences could benefit
from each other's perspectives. Would you be open to [specific
low-commitment format]?

No pressure — just thought there could be a natural fit.

[Your name]
```

**Warm Outreach (Regular Engagement)**

```
Hey [Name],

I always look forward to your posts on [topic] — your take
on [recent post] was especially sharp.

I had an idea: what if we did a [specific format] together?
I'm thinking [1-2 sentence concept].

The angle: [what makes this interesting for their audience too]

Would you be up for it?

[Your name]
```

**Collaboration Pitch (Established Relationship)**

```
Hi [Name],

Our recent exchanges on [topic] got me thinking — we should
create something together.

Here's what I'm envisioning:
[2-3 sentences describing the collaboration]

Why now: [relevance to current trends/events]
What's in it for you: [specific benefit — audience access,
content, credibility]
Timeline: [proposed schedule]

Want to jump on a quick call this week to hash it out?

[Your name]
```

#### DM Amplification Loop (Post-Publish)

After publishing collaborative content:

```
DM Amplification Protocol:

1. PARTNER DM (immediately after publishing)
   "Just posted our collab! Here's the link: [URL]
    Would love if you could engage early 🙏"

2. INNER CIRCLE DM (within 30 min)
   Message 5-10 engaged connections:
   "Just published a collab with [Partner] on [topic].
    Would mean a lot if you checked it out: [URL]"

3. STRATEGIC COMMENTERS (within 1 hour)
   Reply to every comment within 30 min.
   Tag partner in replies where relevant.

4. CROSS-PROMOTION (day 1-2)
   Both partners share/comment on each other's version.
   Creates compound visibility effect.

Impact: DM amplification can boost first-hour engagement 2-3x.
```

### Step 5b: Speaking — Outreach by Channel

**CFP Submission Cover Note**

```
Subject: Talk proposal: [Title]

Dear [CFP Committee / Organizer name],

I'm submitting a talk proposal on [topic] for [Event Name].

Why this topic now: [1-2 sentences on relevance to event theme
and current industry trends].

Why me: [1-2 sentences on relevant experience, unique angle,
or prior speaking on this topic].

Audience takeaway: [What attendees will be able to do after].

Supporting material:
- LinkedIn profile: [URL]
- Recent post on this topic: [URL]
- Video from previous talk: [URL, if available]

Happy to adjust format, duration, or angle to fit your program.

Best regards,
[Name]
```

**Cold Outreach to Organizer (LinkedIn DM)**

```
Hi [Name],

I've been following [Event Name] — the [specific thing you liked]
from last year's edition was impressive.

I work on [expertise area] at [company], and I have a talk on
"[proposed title]" that I think would resonate with your audience.

Would you be open to a brief chat about speaker opportunities
for [upcoming edition]?

[Your name]
```

**Warm Outreach (Existing Connection)**

```
Hey [Name],

Thanks for [recent interaction — commenting on their post, etc.].

I noticed you're involved with [Event/Community]. I've been
developing a talk on "[topic]" based on [real experience].

Would it be worth exploring whether this fits [Event]?
No pressure — just thought there might be alignment.

Cheers,
[Name]
```

## Step 6: Production / Portfolio

### Step 6a: Collab — Co-Creation Production Workflow

When a collaboration is agreed upon, coordinate the actual content production.

```
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CO-CREATION WORKFLOW: [Partner Name] × [Your Name]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

FORMAT: [Selected format from Step 4a]
TARGET PUBLISH DATE: [YYYY-MM-DD]

PHASE 1: ALIGNMENT (Day 0-2)
─────────────────────────────
□ Agree on core topic and angle
□ Define each person's contribution scope
□ Set word count / slide count targets
□ Agree on tone and style (match styles or blend)
□ Confirm publish date and time
□ Exchange preferred communication channel (DM, email, doc)

PHASE 2: DRAFTING (Day 2-7)
────────────────────────────
□ Person A drafts their section → shares with B
□ Person B drafts their section → shares with A
□ Both review for consistency and overlap
□ Identify gaps or contradictions to resolve
□ Agree on shared hook and CTA

PHASE 3: REVIEW CYCLE (Day 7-10)
─────────────────────────────────
□ Round 1: Content accuracy and completeness
□ Round 2: Voice and tone alignment
□ Round 3: Final polish and formatting
□ Both approve final version(s)
□ Prepare visuals (carousel, images, video)

PHASE 4: PRE-PUBLISH (Day 10-12)
─────────────────────────────────
□ Agree on exact publish time (coordinate time zones)
□ Prepare cross-promotion plan
□ Draft mutual amplification comments
□ Brief inner circle for early engagement support
□ Final sign-off from both parties

PHASE 5: PUBLISH & AMPLIFY (Day 12)
────────────────────────────────────
□ Publish at agreed time
□ Execute DM Amplification Protocol (Step 5a)
□ Both engage in comments within 30 min
□ Cross-reference each other's posts
□ Thank partner publicly
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
```

#### Shared Draft Guidelines

```
SHARED DRAFTING GROUND RULES

Ownership:
  - Each person owns their section/perspective
  - Joint sections require mutual approval for edits
  - Final hook and CTA are agreed together

Revision protocol:
  - Use "suggest" mode, not direct edits on partner's section
  - Comment with reasoning, not just corrections
  - Maximum 2 review rounds per section (avoid endless iteration)
  - Disagreements resolved by: whoever's audience it publishes on decides

Style alignment:
  - Match the platform voice (LinkedIn professional, not academic)
  - Use active voice, concrete examples
  - Both voices should be recognizable (don't homogenize)
  - If co-authored post: agree on a blended "we" voice

Timeline discipline:
  - Draft deadline is firm — delays cascade
  - If one person is late: other can publish solo version as fallback
  - Better to publish 80% perfect on time than 100% perfect late
```

### Step 6b: Speaking — Positioning Content + Demo Reel + Bios

#### Speaker Positioning Content Calendar (4-Week Rotation)

```
Week 1: FRAMEWORK POST
─────────────────────
Show your unique methodology.
Hook: "I developed a 3-step framework for [topic] after [experience]."
Goal: Demonstrate thought leadership depth.
Signal: "This person has original ideas worth sharing."

Week 2: EVENT RECAP / INSIGHT POST
───────────────────────────────────
Share insights from events you attend.
Hook: "3 things I learned at [event] that changed my approach to [topic]."
Goal: Show you're active in the speaking ecosystem.
Signal: "This person is already part of the conference circuit."

Week 3: TEACHING POST
─────────────────────
Explain a complex topic clearly.
Hook: "Let me explain [complex topic] using an analogy..."
Goal: Demonstrate communication and presentation skills.
Signal: "This person can engage an audience."

Week 4: RESULTS / CASE STUDY POST
──────────────────────────────────
Show real outcomes from your expertise.
Hook: "We went from [before] to [after] by applying [approach]."
Goal: Prove your expertise delivers results.
Signal: "This person has credibility and track record."
```

#### Demo Reel Content Strategy

```
Demo Reel Building Blocks:

1. MICRO-TALKS (60-90 sec LinkedIn video)
   Record yourself explaining one concept clearly.
   Post weekly for 4 weeks to build a library.
   Best format: Talking head, no slides, strong hook.

2. RECAP CLIPS
   After any talk (even internal), record a 60-sec summary.
   "I just spoke at [event] about [topic]. Key takeaway: [insight]."

3. SLIDES-TO-VIDEO
   Convert your best carousel into a narrated video.
   Walk through the framework verbally.

4. LIVE SESSIONS
   Host a LinkedIn Live Q&A on your expertise topic.
   Record it → excerpt the best 90-sec segment.

Use these in:
- Featured section (pin best video)
- CFP submissions (link as evidence)
- Speaker bio (reference video count)
- Outreach messages (show, don't tell)
```

#### Speaker Bio Variants

**Short Bio (50 words — conference programs)**

```
[Name] is a [title] at [company] specializing in [expertise].
[Key credential or achievement]. Speaks on [topic 1], [topic 2],
and [topic 3]. [One humanizing detail].
```

**Medium Bio (100 words — event websites)**

```
[Name] is a [title] at [company] with [X years] of experience in
[domain]. Known for [signature framework or contribution], [Name]
helps [audience] [achieve outcome].

[Key achievement or credential].
[Second achievement or social proof].

When not [working/coding/consulting], [Name] [personal interest].

Speaking topics: [topic 1], [topic 2], [topic 3].
Previous events: [event 1], [event 2].
```

**Full Bio (200 words — keynote introductions)**

```
[Name] is a [title] at [company], where they [specific role
description]. With [X years] in [domain], [Name] has become
a recognized voice on [expertise areas].

[Paragraph about key achievements, frameworks, or contributions.
Include specific numbers: "helped X organizations," "trained Y
people," "published Z articles."]

[Paragraph about speaking style and audience value. "Known for
[style descriptor] presentations that combine [element 1] with
[element 2], [Name] leaves audiences with [concrete takeaway]."]

[Optional: media mentions, publications, or notable clients.]

Speaking topics include:
• [Topic 1]: [One-line description]
• [Topic 2]: [One-line description]
• [Topic 3]: [One-line description]

Contact: [email or booking link]
LinkedIn: [profile URL]
```

## Step 7: Engagement-Pod Warning (Both Tracks)

**Post-March 2025 LinkedIn Algorithm Update:**

```
⚠️ ENGAGEMENT PODS: DO NOT USE

LinkedIn now actively detects and penalizes engagement pods:

Detection methods:
- Consistent same-person engagement patterns
- Engagement timing clusters (everyone engages within minutes)
- Low dwell time on engaged posts (engage without reading)
- Reciprocal engagement loops (A→B→A→B pattern)

Penalties:
- 30-55% reach reduction on detected posts
- Shadow suppression of pod participants
- Account credibility score reduction

INSTEAD, build genuine engagement through:
- CEA method comments (Compliment, Expand, Ask)
- 5x5x5 daily routine (organic engagement)
- Quality first comments on whale posts
- Authentic collaborations and speaking-positioning content (this command!)

The difference: pods are transactional, outreach is strategic.
```

## Step 8: Pipeline Tracker

One unified pipeline board — every row tagged with track. Stages map across:
warming → pitched → in production / accepted → delivered / published →
follow-up due.

### Step 8a: Collab — Pipeline Board

```
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
COLLABORATION PIPELINE — Updated: [YYYY-MM-DD]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

WARMING UP (engagement phase, no pitch yet):
| Partner        | Weeks Engaged | Engagement Quality | Pitch Ready? |
|----------------|---------------|-------------------|--------------|
| [Name]         | [count]       | [High/Med/Low]    | [Yes/No]     |

PITCHED (waiting for response):
| Partner        | Format Pitched | Date Sent  | Follow-Up Due |
|----------------|---------------|------------|---------------|
| [Name]         | [format]      | YYYY-MM-DD | YYYY-MM-DD    |

IN PRODUCTION (actively co-creating):
| Partner        | Format     | Phase        | Publish Target | Blocker?   |
|----------------|-----------|--------------|----------------|------------|
| [Name]         | [format]  | [1-5]       | YYYY-MM-DD     | [None/X]   |

COMPLETED (this quarter):
| Partner        | Format     | Date    | Result           | Repeat?    |
|----------------|-----------|---------|------------------|------------|
| [Name]         | [format]  | MM-DD   | [metrics summary]| [Yes/No]   |

FOLLOW-UP DUE:
| Partner        | Last Collab | Next Action          | Due By     |
|----------------|------------|----------------------|------------|
| [Name]         | YYYY-MM-DD | [send results/pitch] | YYYY-MM-DD |
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
```

#### Collaboration Health Signals

```
HEALTHY COLLABORATION:
  ✓ Both parties respond within 48 hours
  ✓ Deadlines met or renegotiated proactively
  ✓ Mutual engagement continues between collaborations
  ✓ Results shared openly (metrics, learnings)
  ✓ Natural progression to deeper formats over time

WARNING SIGNALS:
  ⚠ One-sided effort (you do 90%+ of the work)
  ⚠ Slow or no responses to drafts
  ⚠ No engagement on your content between collabs
  ⚠ Changed scope without discussion
  ⚠ Published without your approval on shared content

ACTION ON WARNINGS:
  1. Raise directly: "I noticed X — can we adjust?"
  2. Lower commitment level for next collab
  3. If repeated: deprioritize partner, don't burn bridge
```

### Step 8b: Speaking — Pipeline Tracker

```
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SPEAKING PIPELINE: [Quarter/Year]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

PITCHED:
| Event         | Date    | Topic          | Contact   | Pitched On |
|---------------|---------|----------------|-----------|------------|
| [Event]       | [date]  | [topic]        | [name]    | [date]     |

ACCEPTED:
| Event         | Date    | Topic          | Format    | Prep Status|
|---------------|---------|----------------|-----------|------------|
| [Event]       | [date]  | [topic]        | [keynote] | [draft]    |

DELIVERED:
| Event         | Date    | Topic          | Audience  | Outcome    |
|---------------|---------|----------------|-----------|------------|
| [Event]       | [date]  | [topic]        | [size]    | [leads/etc]|

DECLINED / NO RESPONSE:
| Event         | Reason              | Retry?     |
|---------------|---------------------|------------|
| [Event]       | [reason]            | [date]     |

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Quarterly Goals:
- Pitches sent: [count] / [target]
- Talks delivered: [count] / [target]
- New events discovered: [count]
- Audience reached: [total people]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
```

#### Post-Speaking Follow-Up Sequence

```
After delivering a talk, maximize the value:

Day 0 (same day):
- LinkedIn post: "Just spoke at [Event] on [topic]. Key insight: [one takeaway]"
- Thank organizer publicly (tag them)
- Share 1-2 photos or slides

Day 1-2:
- Connect with attendees who engaged (comment, DM)
- Share a longer recap post with frameworks from the talk

Day 7:
- Write a "3 things I learned from speaking at [Event]" post
- DM organizer: "Thanks again. Would love feedback for future talks."

Day 14:
- Pitch to 2-3 similar events using this talk as social proof
- Update Featured section with talk content

Day 30:
- Create an article version of the talk for LinkedIn
- Update speaker bio with new event
```

## Step 9: Network & Progression

### Step 9a: Collab — Inner Circle Model

Build a network of 5-10 strategic collaborators:

```
INNER CIRCLE NETWORK

Goal: 5-10 creators you regularly collaborate with

Tier 1: Core Partners (2-3 people)
─────────────────────────────────
- Collaborate monthly
- Mutual audience cross-pollination
- Joint projects possible
- Trust level: High

Tier 2: Active Collaborators (3-5 people)
──────────────────────────────────────────
- Collaborate quarterly
- Regular engagement exchange
- Open to new formats
- Trust level: Medium-High

Tier 3: Potential Partners (5-10 people)
─────────────────────────────────────────
- Warming up relationship
- Comment exchange phase
- One collaboration done or planned
- Trust level: Building

Selection criteria for Inner Circle:
- Complementary (not competing) expertise
- Similar audience quality (not just size)
- Reliable and professional
- Brings unique perspective
- Active and consistent on platform
```

#### Long-Term Partnership Framework

```
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
COLLABORATION PARTNERSHIP PLAN
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Partner: [Name]
Relationship stage: [New / Established / Trusted]
Last collaboration: [date] — [format] — [result]

Engagement commitment:
□ Comment on their posts [frequency]
□ Share/repost notable content [frequency]
□ DM check-in [monthly / quarterly]

Collaboration cadence:
- Monthly: [Low-commitment format]
- Quarterly: [Medium/High-commitment format]
- Annual: [Strategic format — if applicable]

Topics we can explore together:
1. [Topic intersection 1]
2. [Topic intersection 2]
3. [Topic intersection 3]

Next collaboration:
- Format: [planned]
- Topic: [planned]
- Target date: [planned]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
```

### Step 9b: Speaking — Progression Ladder

```
Level 1: Getting Started
─────────────────────────
- Internal company presentations
- Local meetup lightning talks (5-10 min)
- LinkedIn Live with small audience
Goal: Get 3 recordings

Level 2: Building Credibility
─────────────────────────────
- Regional meetup full talks (20-30 min)
- Webinar guest appearances
- Podcast guest spots
Goal: 5+ external talks, 2+ testimonials

Level 3: Conference Circuit
───────────────────────────
- Submit to 10+ CFPs per quarter
- Target breakout sessions (30-45 min)
- Workshop facilitation
Goal: 3+ conference talks/year, speaker page

Level 4: Keynote Stage
───────────────────────
- Invited (not applied) to speak
- Paid engagements ($1K+)
- Headliner slots
Goal: Paid keynotes, represented by bureau
```

## Step 10: Track Results (Quarterly Dashboard)

```
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
OUTREACH RESULTS: [Quarter/Year]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

COLLABORATIONS COMPLETED:
| Partner   | Format      | Date  | Impressions | Engagement | New Followers |
|-----------|-------------|-------|-------------|------------|---------------|
| [Name]    | [format]    | [date]| [count]     | [rate]     | [count]       |

SPEAKING DELIVERED:
| Event     | Date    | Topic     | Audience | Recording | Leads/Outcome   |
|-----------|---------|-----------|----------|-----------|-----------------|
| [Event]   | [date]  | [topic]   | [size]   | [Y/N]     | [count/notes]   |

PLANNED:
| Track    | Item              | Format/Type | Target Date | Status     |
|----------|-------------------|-------------|-------------|------------|
| [C/S]    | [Partner/Event]   | [format]    | [date]      | [status]   |

METRICS SUMMARY:
  Total collaborations: [count]
  Total talks delivered: [count]
  Average reach multiplier (collab vs solo): [X]x
  New followers from outreach: [count]
  Pitches sent: [count] (Collab: X, Speaking: Y)
  Conversion rate: [pitches accepted / sent]

BEST PERFORMING:
  Collab format: [which worked best]
  Speaking event type: [which converted best to follow-on]
  Topic: [what resonated most across tracks]

NEXT QUARTER GOALS:
  - [ ] [Number] new collaborations
  - [ ] [Number] talks delivered
  - [ ] Upgrade [Name] from Tier 3 → Tier 2 (collab)
  - [ ] First [new format / Level N] attempt (speaking)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
```

## Reference Files

- `${CLAUDE_PLUGIN_ROOT}/references/collaborations-guide.md` — formats, pitching, measurement
- `${CLAUDE_PLUGIN_ROOT}/references/opportunity-generation.md` — opportunity funnels, visibility ladder, DM strategy
- `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md` — CEA method, engagement strategies, content structures
- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md` — algorithm context