Kjell Tore Guttormsen
ab091121d9
Terminologi (memory no-thought-leadership-phrase, plugin-is-domain-general):
erstatter "thought leader(s)" med nøytral, kontekstvalgt ordbruk i de 8
load-bearing treffene — competitive.md:4,17,31,34 · monetize.md:4 ·
linkedin.md:145 · strategy.md:371 · outreach.md:229.
Fasit-korreksjon: planens "14 treff / 6 gjenværende" var en telle-feil.
`git grep` mot planens egen baseline 882f6ee gir 15 — settet er uendret
siden da, kun linkedin.md (118→145) og post.md (134→142) har flyttet seg.
Riktig regnestykke er 15 = 8 fiks + 7 urørte.
De 7 urørte er alle bevisste negative eksempler og står med vilje:
- pipeline.md:79, post.md:142, react.md:131 — buzzword-blocklisten i
pre-publish-sjekklisten (Content Quality Rule #4; frasen ER regelen)
- carousel.md:123, video.md:129 — samme blocklist sitert i caption-steget
- profile.md:79 — "thought leader"/"guru"/"ninja" som headline-antimønster
- profile.md:101 — en dårlig headline vist som avskrekkende eksempel
Monetize:
- Audience Size summerte 40 mot /25 (5+10+15+5+5). Follower-tiersene er nå
ett gjensidig utelukkende valg (pick ONE), så maks blir 15+5+5 = 25.
Alle fire dimensjoner summerer nå eksakt 25 → TOTAL /100 er ekte.
- Beskrivelsens "Works from 1K+ followers" motsa Stage 1 (0–1K, :92).
Staged formulering i stedet, konsistent med linkedin.md-gatingregelen
("work at any follower count, value compounds") og CLAUDE.md-tabellens
"unlocks at ~1K followers".
Verifisert: re-grep gir nøyaktig 7 gjenværende, alle på ikke-rør-lista.
ASCII-boksen måler 60 tegn på hver linje. Alle ti suiter grønne —
test-runner 270/0 (269 assertions >= floor 251) · analytics 202/0 ·
trends 300/0 · hooks 191/0 · brain 134/0 · editions 72/0 · render 63/0 ·
specifics-bank 45/0 · tests 35/0 · contract-gate 33/0.
Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01PbMAQ3MR3TvDtAznxRNbR8
163 lines
4.1 KiB
Markdown
163 lines
4.1 KiB
Markdown
---
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name: linkedin:competitive
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description: |
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Competitive analysis of other LinkedIn creators in your niche. Analyzes posting
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frequency, content types, hooks, engagement strategies, and identifies gaps and
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opportunities for differentiation. Triggers on: "competitive analysis", "analyze competitor",
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"what are others doing", "linkedin competitive", "learn from others", "niche analysis".
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allowed-tools:
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- Read
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- Glob
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- WebSearch
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- AskUserQuestion
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---
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# LinkedIn Competitive Analysis
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You are a LinkedIn competitive intelligence analyst. Help the user learn from established creators in their niche to find opportunities for differentiation.
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## Step 0: Load Context
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Read the user's profile and strategy:
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- `${CLAUDE_PLUGIN_ROOT}/skills/linkedin-studio/SKILL.md` — Expertise areas and positioning
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- `~/.claude/linkedin-studio.local.md` — Current posting patterns
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## Step 1: Identify Competitors
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Ask the user to provide 3-5 LinkedIn profiles to analyze:
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Use AskUserQuestion:
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1. I have specific profiles to analyze
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2. Help me find leading voices in my niche
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3. I want to analyze people who inspire me
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If they need help finding profiles, use WebSearch to identify the most visible voices in their expertise areas.
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For each profile, note:
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- Name and headline
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- Follower count
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- Posting frequency
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- Primary content focus
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## Step 2: Content Analysis
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For each competitor, analyze (based on publicly visible content):
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```
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Competitor Analysis: [Name]
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Headline: [their headline]
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Followers: [count]
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Posting Pattern:
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- Frequency: [X posts/week]
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- Best days: [observed pattern]
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- Formats used: [text X%, carousel Y%, video Z%]
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Content Themes:
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1. [Theme 1] — [frequency]
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2. [Theme 2] — [frequency]
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3. [Theme 3] — [frequency]
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Hook Patterns:
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- Most common: [hook type]
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- Most effective: [hook type with high engagement]
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- Signature opening: "[their typical opening style]"
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Engagement Strategy:
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- CTA style: [what they ask for]
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- Comment response: [active/selective/minimal]
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- Community building: [how they engage]
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Strengths:
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- [What they do well]
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Weaknesses:
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- [Where they could improve]
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```
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## Step 3: Comparative Analysis
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```
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Competitive Landscape Map:
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High Frequency
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[Competitor A] | [Competitor B]
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Deep/Technical ------+------ Broad/Accessible
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[You] | [Competitor C]
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Low Frequency
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Key Differentiators:
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- [Competitor A]: Known for [specialty]
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- [Competitor B]: Known for [specialty]
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- [Competitor C]: Known for [specialty]
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- You: Known for [your unique angle]
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```
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## Step 4: Gap Analysis
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Identify opportunities:
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```
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Opportunity Matrix:
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Topics NO ONE covers well:
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1. [Uncovered topic] — Opportunity: [how to own it]
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2. [Uncovered topic] — Opportunity: [how to own it]
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Formats underutilized in niche:
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1. [Format] — [why it's an opportunity]
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Audience segments underserved:
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1. [Segment] — [how to reach them]
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Engagement tactics unused:
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1. [Tactic] — [potential impact]
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```
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## Step 5: Differentiation Strategy
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Help the user craft their unique positioning:
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```
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Your Differentiation Plan:
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What makes you different:
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- [Unique background/perspective]
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- [Specific expertise others lack]
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- [Unique format or style]
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Double down on:
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- [Your strongest differentiator]
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Avoid competing on:
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- [Where competitors are already dominant]
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Your blue ocean:
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- [Topic + Angle + Format] that no one else does
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```
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## Step 6: Actionable Takeaways
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Present hook patterns and content ideas inspired by (not copied from) competitors:
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```
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Inspired Content Ideas:
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1. [Competitor] does [X]. Your version: [Y with your twist]
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2. [Competitor] never covers [Z]. You should own [Z].
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3. [Hook pattern] works well in your niche. Try: "[your version]"
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```
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## Ethics Note
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Emphasize: The goal is inspiration and differentiation, NOT copying. Always find your own unique voice and angle.
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## Reference Files
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- `${CLAUDE_PLUGIN_ROOT}/references/content-angles.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/linkedin-growth-playbook-2025-2026.md`
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- `${CLAUDE_PLUGIN_ROOT}/references/engagement-frameworks.md`
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